Topics

Highlights of P&G’s Presence at the 2016 Cannes Lions International Festival of Creativity

Monday, June 27, 2016 2:31 pm EDT

Last week, a delegation of P&Gers traveled to Cannes, France, to attend the 63rd Cannes Lions International Festival of Creativity. This year marks the fourteenth year P&G has attended Cannes.

The Festival is one of the world’s premier events for creativity in communications and advertising, celebrating the most effective and highest-praised advertising work in the world.

As the world’s largest advertiser, we look forward to the Festival as the one time each year where the brightest minds in brand-building come together to experience the best creative in the world.

The P&G team always comes away inspired by the creativity, proud and excited to celebrate our partners’ winning work from our business, and motivated to apply what we learn to our brand-building innovation and business success.

This year, we also gave Festival-goers some thinking of our own. Speaking to a large audience of top advertisers and agency representatives, Chief Brand Officer Marc Pritchard shared an inspiring keynote entitled Raising the Creative Bar.

In it, he challenged everyone to embrace the noble and beautiful craft of advertising, to set the direction for the industry, and to raise the bar of creativity by:

  1. Expressing the brand as a masterpiece painted on a creative canvas;
  2. Elevating the craft and the mastery of advertising skill, technique and imagination to make brand ideas more meaningful and memorable; and
  3. Embracing creativity as a human endeavor.

Further Reading: Full transcript of Marc’s “Raising the Creative Bar” keynote (PDF)

In addition to its great inspiration and insights, the Festival is also where our agency partners get formally recognized for the work they do on their most creative advertising campaigns across several creative categories.

Here’s a list of the 21 Lions our agencies received at the Festival for their work on P&G brand campaigns. Congratulations to each of them!

WATCH: YouTube playlist of the winning work

Gold: 

  1. Head & Shoulders 100% Kosher Head & Shoulders; Mediacom Israel Tel Aviv; Media for Fast Moving Consumer Goods category (Israel)
  2. Old Spice Smellcome to Manhood; Wieden+Kennedy Portland; Creative Effectiveness category (USA)
  3. Old Spice Men’s Body Care Rocket Car; Weiden+Kennedy Portland; Cosmetics & Toiletries in Film category (USA)
  4. Old Spice Men’s Body Care Whale; Weiden+Kennedy Portland; Cosmetics & Toiletries in Film category (USA)
  5. Pantene #DadDo; Grey NY and Starcom Mediavest Group NY; Direct for Fast Moving Consumer Goods category (USA)
  6. SK II Marriage Market Takeover; Forsman & Bodenfors, Gothenburg and Be On Copenhagen; Public Relations for Business Citizenship/Corporate Responsibility, category (Sweden)

Silver:

  1. Magistral Mom at 40; Last One to Get Married; Grey Argentina Buenos Aires; Radio for Household Goods Campaign category (Argentina)
  2. Pantene #DadDo; Grey NY; Direct for Use of Broadcast category (USA)
  3. Pantene #DadDo; Grey NY; Promo & Activation for Fast Moving Consumer Goods category (USA)
  4. Pepto-Bismol Who the F*CK Wants to Follow Pepto on Twitter?; Publicis NA; Health and Wellness for OTC Oral Medicines category (USA)

Bronze:

  1. Ariel Matic Dads #ShareTheLoad; BBDO India Mumbai; Creative Effectiveness (India)
  2. Ariel Matic Dads #ShareTheLoad; BBDO India Mumbai; Cyber for Social Purpose category (India)
  3. Ariel Matic Dads #ShareTheLoad; BBDO India Mumbai; Entertainment for Online: Fiction 15 Minutes or Under in Length category (India)
  4. Ariel Matic Dads #ShareTheLoad; BBDO India Mumbai; Short Fiction Film (Under 10 Minutes) in Film category (India)
  5. Gillette Body Razor Shave Forth; Grey NY and Mediacom London; Entertainment for Excellence in Partnerships Between a Content Producer and a Brand/Product/Talent category (USA)
  6. Gillette Razors #GoAskDad; Grey NY and Touchstorm NY; Promo & Activation for Fast Moving Consumer Goods category (USA)
  7. Olympics Strong; Wieden+Kennedy Portland; Corporate Image & Sponsorship in Film category (USA)
  8. Pantene #DadDo; Grey NY and Starcom Mediavest Group NY; Entertainment for Talent: Sports category (USA)
  9. SK II Marriage Market Takeover; Forsman & Bodenfors, Gothenburg and Be On Copenhagen; Online: Entertainment for Non-Fiction 15 Minutes or Under in Length category (Sweden)

 Glass:

  1. Ariel Matic Dads #ShareTheLoad; BBDO India Mumbai (India)
  2. SK II Marriage Market Takeover; Forsman & Bodenfors, Gothenburg and Be On Copenhagen (Sweden) 

Related Materials:

Multimedia

Preview Image: 
Preview image