Last week, a delegation of P&Gers traveled to Cannes, France, to attend the 63rd Cannes Lions International Festival of Creativity. This year marks the fourteenth year P&G has attended Cannes.
The Festival is one of the world’s premier events for creativity in communications and advertising, celebrating the most effective and highest-praised advertising work in the world.
As the world’s largest advertiser, we look forward to the Festival as the one time each year where the brightest minds in brand-building come together to experience the best creative in the world.
The P&G team always comes away inspired by the creativity, proud and excited to celebrate our partners’ winning work from our business, and motivated to apply what we learn to our brand-building innovation and business success.
This year, we also gave Festival-goers some thinking of our own. Speaking to a large audience of top advertisers and agency representatives, Chief Brand Officer Marc Pritchard shared an inspiring keynote entitled Raising the Creative Bar.
In it, he challenged everyone to embrace the noble and beautiful craft of advertising, to set the direction for the industry, and to raise the bar of creativity by:
Expressing the brand as a masterpiece painted on a creative canvas;
Elevating the craft and the mastery of advertising skill, technique and imagination to make brand ideas more meaningful and memorable; and
In addition to its great inspiration and insights, the Festival is also where our agency partners get formally recognized for the work they do on their most creative advertising campaigns across several creative categories.
Here’s a list of the 21 Lions our agencies received at the Festival for their work on P&G brand campaigns. Congratulations to each of them!