Last year at the World Economic Forum in Davos, Switzerland, the Ellen MacArthur Foundation challenged the world to drive greater recovery and reuse of plastics.
In her remarks, she revealed a striking statistic: At the rate things are going, there could be more plastics than fish in the ocean by 2050.
P&G's Lisa Jennings, Global Hair Care Sustainability Leader and Head & Shoulders Brand Franchise Leader, couldn't believe what she had heard.
“I grew up by the beach in Brighton in the South Coast of England, and I was stunned. I thought about the world I would leave to my children and realized that, both as a consumer and a business leader, I had to play an active role in the solution.”
P&G has long-been inspired by the idea of plastic to never become waste. In fact, our Citizenship goals for 2020 call for doubling the amount of recycled resin used in plastic packaging and ensuring that 90% of product packaging is either recyclable, or programs are in place to create the ability to recycle it.
As announced at the World Economic Forum on January 19th, Head & Shoulders will partner with recycling experts TerraCycle and SUEZ to pioneer a new approach to produce the world’s first recyclable shampoo bottle made from up to 25% post-consumer recycled content (PCR) derived from beach plastic.
“2017 will be a major year for Hair Care Sustainability," Jennings said. "I couldn’t be more proud of everyone involved in making this a reality. Together, we made the unrecyclable recyclable, and gave a second life to plastic that usually ends up in landfills or on our beaches.”