Yesterday, more than 600 P&Gers and partners converged at our Cincinnati headquarters—with more than 2,000 more joining online—to experience P&G's 5th Annual Signal conference. This year’s theme was Raising The Bar.
In its 5-year history, Signal has evolved into a multi-day experience that includes small-group sessions and breakout workshops on digital media and marketing, culminating with an all-day plenary event.
Here are some highlights of Signal conferences held in 2012–2015:
During yesterday's event, twenty-one of some of the world’s leading digital platform executives, disruptive founders, peer companies, P&G executives and other industry leaders shared keynotes and had candid on-stage conversations with host and NewCo CEO John Battelle.
"We like thought leadership. But we think 'do' leadership is even better," said P&G Chief Brand Officer Marc Pritchard in an AdAge interview about Signal earlier this week. "So the focus is on applying what's talked about at Signal. Getting input about what marketers at Lego, Under Armour and Verizon are doing is also part of that emphasis."
If you weren't able to join Signal, either in person or online, here's a Twitter summary of each of the keynotes and conversations.