In June 2015, Pampers North America released an online film recognizing that babies bring out the best in all of us, which is why there’s nothing we wouldn't do to make life #betterforbaby. The film was inspired by the idea that that even though babies are small, they are powerful agents of change.
Each verse in the Pampers film, a lullaby set to “Hush Little Baby,” is a pledge to do something better for baby. Pampers closed the film by inviting people to share their pledges on how they hope to make life better for their little ones using hashtag #betterforbaby.
Since the release of the #betterforbaby film in June, Pampers has received more than 30,000 hashtag responses, representing countless pledges. The brand has been so moved by how people are changing in positive ways for the babies in their lives that they decided to bring some of the pledges to life.
First, the Pampers team surprised 50 families with gift cards as a small help in turning their pledges into reality. Then, they worked with three families to bring their pledges to life.
This week, they released mini-documentary videos of these three #betterforbaby stories.
Alba's Story: Pampers answered Alba's wish to create a safe and nurturing pre-school in her home.
Daniela’s Story: Pampers answered Daniela's wish for a safe and fun place for her family to play by turning her backyard into a playground.
Holli's Story: Holli's son suffers from Cystic Fibrosis, and Pampers renovated his room to create a more comfortable environment for him.
As a brand that has supported the happy, healthy development of babies for more than 50 years, Pampers continues to be inspired by this program and is committed to doing its part to make life #betterforbaby.