For the past seven years, we have made some of our boldest and most exciting sustainability commitments at the Clinton Global Initiative. This is a place for us to join with world leaders, governments and other companies committed to investing in the future of the world we all share. This year, we joined legendary artist Smokey Robinson to announce our partnership in his first Smoke Alarm – which will raise awareness and ultimately share P&G Packets through our Children’s Safe Drinking Water (CSDW) Program. President Clinton announced the partnership at today’s Opening Plenary for the 2012 Clinton Global Initiative. He encouraged people and companies around the world to join in the Smoke Alarm at http://www.smokealarm.org.
“We’re honored by President Clinton’s recommendation and are excited to work with Smokey Robinson to help deliver clean drinking water where it’s needed most,” said P&G Chairman of the Board, President and CEO Bob McDonald. “At P&G, we innovate to improve people’s lives every day, so using our water purification technology to help save lives is a natural expression of who we are and how we innovate to make a difference.”
Beginning today, Smokey will add voices to his celebrity network, which already includes Elton John, Eva Longoria, James Franco, Daryl Hall, Brandy and others. Once his network has reached over 200 million Twitter followers, he will sound the Smoke Alarm and his message will instantly post through celebrities, media personalities, individuals and corporations who have donated their voices. By amplifying his message through the aggregation of social media, Smokey’s call-to-action will instantly reach hundreds of millions of people around the world.
“Together we will help children around the world through the P&G Children’s Safe Drinking Water Program which will help save lives, and contribute to the health and well being of the most vulnerable among us,” said Smokey.