P&G Corporate Newsroom

Everyday Acts Set The Stage For Extraordinary Change

Wednesday, January 16, 2013 7:57 am EST

What makes a great New Year? Is it resolutions or everyday acts?

We are two weeks into the New Year, and it’s the perfect time to reflect on our resolutions and what will help make the year ahead a happy one. That’s exactly what we’ve been doing, too. Thinking about the New Year gives us all a renewed sense of purpose. For P&G brands, that purpose has always been about creating everyday products that make everyday life better.

Share The Power of The Everyday

Most people think of everyday actions as ordinary. We don’t. Every day, by doing ordinary things we set the stage for our lives, our children’s lives, and the life of our planet. It’s those ordinary things we do that make the extraordinary happen. We call this "The Everyday Effect." Check out the video below:

Spread the Everyday Effect by sharing this to inspire people to recognize the Power of the Everyday. Tell us about the everyday things you do that make the extraordinary happen by submitting your story here and, in July, we might show the world just how extraordinary you are. 

Didn’t every big extraordinary change in this world start small?

Inspired by the fact that simple things like healthy, shiny hair can make you feel like taking on the world, a boy’s clean shirt makes him stand an inch taller and the smell of freshly laundered clothes can make a house a home, P&G brands like Gillette®, Ariel/Tide® and Pampers® have been helping make an everyday difference. For generations, our brands have helped change the way people live, from helping a baby to get a good night’s sleep to revolutionizing the way laundry is done. That’s because we believe that everyone deserves an extraordinary day every day.

With the benefits of P&G’s brands in your hands, your everyday actions can have a surprising impact. That’s The Everyday Effect.

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