P&G Corporate Newsroom

The Mommy Effect – How Mom’s Everyday Actions Make a Meaningful Difference

Thursday, May 2, 2013 8:29 am EDT

This Mother’s Day, P&G honors Moms by inviting you to share your mom’s everyday act of love. Every Mom has one – her own little signature act of love that simply speaks volumes. It may be that she knows precisely when and how a favorite blanket needs to be washed to make it soft and fresh again. Or that she can gently wipe little hands and faces clean, no matter what kind of mess they’ve gotten into.

Those seemingly ordinary everyday things add up to what is celebrated on Mothers’ Day, because if ever there is a person who proves that life is in the details, it’s Mom. P&G, the Company behind brands like Ariel/Tide®, Bounty® and Olay,® wants to let the world know what everyday things Moms do that are most memorable to their kids. It’s all part of P&G’s The Everyday Effect campaign and video series.

The latest video, the fourth in the series, is called The Mommy Effect and shows that even the youngest kids notice the simple acts Moms do with others in mind. It taps in to the universal truth that seemingly ordinary everyday acts have a surprisingly significant impact. In honor of Mothers’ Day, P&G invites everyone to share one of Mom’s everyday acts of kindness that will be used in P&G’s first ever piece of crowd-sourced copy to be showcased in July 2013. Fans can visit our Facebook Page to submit their story.

P&G Global Brand Building Officer Marc Pritchard said,“There’s no more meaningful time than Mothers’ Day to celebrate the person at the core of the belief that little things mean a lot. Our brands help Moms with everyday things like delivering quick clean-ups with Bounty or helping babies sleep comfortably through the night with Pampers. It’s the combination of all those everyday things Mom does that add up to something worth sharing, so that’s why we honor Moms with these messages.

“For our entire 175-year history, we’ve worked to provide innovative products that make life a little bit better,” Pritchard said. “And our brands bring to life our belief that it’s often the seemingly ordinary things we do that make life extraordinary. Now Moms everywhere will know that their small gestures of love make a difference every day.”                         

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