P&G Corporate Newsroom

Brussels Innovation Center Celebrates 50 years of Fabric & Home Care Innovation

Friday, May 31, 2013 1:45 pm EDT

It’s P&G’s largest Research & Development Center in Europe, and is at the base of every new Fabric & Home Care product (unidose, laundry and detergent) across the P&G product portfolio worldwide. Products from well-known brands such as Ariel, Tide, Dash, Mr Proper, Dreft, Downy, Fairy, Lenor and Ambi Pur have all been developed from scratch till the final product here.

This best-in-class facility is the Brussels Innovation Center (B.I.C.), and this year, we’re proudly celebrating its 50th anniversary.

Earlier this month, P&G vice chairman Dimitri Panayotopoulos (shown in photo) visited the site to help celebrate this milestone. The festivities focused on the importance of innovation for P&G and the leading role B.I.C. has played over the years, from the introduction of the first enzymatic Ariel in powder in 1967 up to the recent development of Tide/Ariel 3-in-1 pods.

Over the past 50 years, B.I.C has come to be revered as a hub of activity and future-thinking. Consumers’ lives all over the world have been touched and improved thanks to innovations created at B.I.C. and we will continue to do so with all our fabric & home care innovations.

Panayotopoulos also officially opened the ‘Innovation Square,’ which shows the key innovations and capabilities of the site over the 50 years.

“We are proud to celebrate the 50th anniversary of the Brussels Innovation Center,” he said. “We are thankful to all our employees and our retirees, who have been instrumental in designing many breakthrough Fabric and Home Care innovations that have been developed from the B.I.C. site and celebrated all over the world since 1963. We are looking forward to the next 50 years.” 

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