In advance of Earth Day celebrations, the P&G non-profit Children’s Safe Drinking Water (CSDW) Program today announced the delivery of its 7 billionth liter of clean drinking water—equal to 1 liter for every man, women and child on the planet.
The 7 billionth liter was shared with a family in rural Brazil (pictured below). Claudia Pereira Silva, mother of four children, said her family has been drinking for years from their only nearby water source, a dirty river. After receiving P&G Purifer of Water packets to clean their water, Claudia said, “With everyone healthy in the family, we can achieve everything else.”
The 7 Billion Liter Milestone marks the expansion of CSDW into Brazil with implementation partner ChildFund.
Since its inception in 2004, CSDW has worked with a global network of more than 140 advocacy and implementation partners to raise awareness of the global water crisis and prevent diarrheal illness. These efforts have helped save an estimated 39,000 lives by providing clean drinking water during emergencies and in sustained community programs.
CSDW is working toward its commitment to save one life every hour by delivering more than 2 billion liters of clean drinking water every year by 2020.
As part of the 7 Billion Liter Milestone celebration, P&G is launching a donation program running from today through April 22 (Earth Day).
Every time someone shares the #7billionliters hashtag on Facebook, Twitter or Instagram, P&G will donate another liter of clean drinking water to those in need through the CSDW Program.