Last month, P&G Mexico celebrated 65 years in the country by executing the first P&G Experience, where the team shared our legacy of innovation and superiority with thousands of guests.
The objective was to celebrate and demonstrate P&G’s 65 years of offering superior products to Mexican families. The team shared our innovation history and top initiatives through more than 70 guided tours in four days to more than 3,000 stakeholders including customers, business partners, government officials, media, opinion leaders and employees.
Attendees had the opportunity to experience the technology, innovation and superiority behind our brands. The Experience began with a high-tech tunnel featuring P&G’s history, sustainability vision, the introduction of The Every Day Effect with the new Superiority Multi-Brand Commercial Initiative.Then, guests had the opportunity to visit 20 interactive stands presenting P&G’s portfolio highlighting recent news and live superiority demonstrations.
Additionally, a select group of beauty influencers lived the experience, getting a first-hand look at the superiority and science behind our formulas with the direction of some of our global experts in beauty care. They re-enacted the daily experience of our research team and scientists around the world.
Throughout the four days, the P&G Experience included more than 10 events with targeted audiences including the Blue Ribbon Opening Ceremony, Suppliers’ Workshop Kickoff, Professionals lunch and presentations. Also, the P&G team presented our latest innovations in Mexico, such as Ariel Pods, Always Platinum, Oral-B Power Brush Pantene Expert Series Age Defy and Gillette soccer team sponsorship, to media members in attendance.
By all accounts, the Experience was a hit with guests in person and on social media, where #PGexperience was tweeted more than a thousand times!
“It was really a GREAT EXPEREINCE attending the P&G Experience,” said Fernanda Evia Portillo, Communications and PR Director. “From production, to logistics, but mainly the successful communications of P&G values (videos were impressive!), screens with old copies, Social Responsibility and then understanding the science behind each product, really it was incredible…”