Signal P&G Bringing Touch of Silicon Valley To Cincinnati
Go to any grocery store, mall, sporting event or restaurant, and you’ll see consumers of all ages interacting with their mobile electronic devices. Given that, it probably comes as no surprise that consumers have adopted a digital-first lifestyle. P&G is working hard to continue innovating and connecting with consumers in this space.
“P&G is continuing to be an innovation leader in the digital/e-commerce space,” said Tonia Elrod, who works on P&G’s Digital and eCommerce team. “We are using digital technology to engage with more consumers in more meaningful ways.”
P&G will showcase ideas from some of the most well-known and respected digital thought leaders and share a few ideas of our own at the Signal P&G event on March 8 at our Cincinnati headquarters.
During Signal P&G, we'll bring together a powerful list of digital leaders from across the digital spectrum, from major platforms like Google, Twitter and Facebook to innovative startups in advertising technology, mobile services and cross-media data providers. Produced by the same team that creates the Web 2.0 Summit and Federated Media's acclaimed Signal conferences, Signal P&G will deliver a full day of illuminating case studies, thought-provoking "High Order Bits," and challenging one-on-one interviews with industry leaders.
The powerful line-up of speakers includes:
- Tim Armstrong, CEO, AOL
- John Battelle, Executive Chairman, Federated Media Publishing
- Deanna Brown, CEO, Federated Media Publishing
- Brian Cooley, Editor, CNET
- Dick Costolo, CEO, Twitter
- Dave Courtney, CEO, JiWire
- David Fischer, VP Business and Marketing Partnerships, Facebook
- Lisa Gevelber, VP Marketing, Google
- Jonah Goodhart, Co-founder, MOAT
- W. Ross Honey, General Manager of Xbox Live Entertainment & Advertising, Microsoft
- Blake Irving, EVP & Chief Product Officer, Yahoo!
- Mike Lazerow, CEO, Buddy Media
- Alison Lewis, SVP North America, The Coca-Cola Company
- Dieter May, SVP Mobile Device Services, Nokia
- Mike McCue, CEO, Flipboard
- Bob McDonald, Chairman of the Board, President and CEO, P&G
- Brett McKay, Author, The Art of Manliness
- Nick Nyhan, Chief Digital Officer, Kantar Digital @ WPP
- DJ Patil, Data Scientist, Greylock
- Marc Pritchard, Global Marketing & Brand Building Officer, P&G (shown in photo above)
- Alexis Rask, SVP Sales Development, Federated Media Publishing
- Scott Roen, VP Digital, American Express
- Toni Schneider, CEO, Automattic/Wordpress
- Robert Stephens, Founder of Geek Squad, CTO of Best Buy
- Lisa Utzschneider, VP of Display Advertising, Amazon
P&G’s focus in the digital space goes beyond simply brand-building; we are also driving digital innovation to better serve consumers. Ultimately, our goal is to be the most digitally enabled company in the consumer goods industry. Digital enables us to have a one-on-one relationship with every consumer in the world, to make faster and better decisions, increase productivity, strengthen our partnerships and more.
Over the past year, P&G has demonstrated its effective use of the digital space in various campaigns including our Secret Mean Stinks campaign, Old Spice Smell Like a Man Campaign, Pampers Village, our Golden Households program in Western Europe.
“We want to be where consumers are interested in engaging in our brands,” Elrod said. “The result is that we are better able to fulfill our Purpose-Inspired Growth Strategy of reaching more Consumers in more parts of the world, more completely.”
Given the participants in Signal P&G, the event is sure to generate a few Tweets. Search for the #SignalPG hashtag and stay tuned to PG.com for additional information about Signal P&G, including interviews with these thought leaders and a summary of the day.