P&G Prestige, 'W Magazine' Explore Shifting Notions of Beauty
With a spectacular event during New York Fashion Week, P&G Prestige brought to life its purpose of “touching and improving lives with beauty beyond imagination.”
To visually represent the evolution of P&G Prestige, the company’s beauty segment that includes prestige fragrances and the SK-II brand, the team partnered with W Magazine and Editor-in-Chief Stefano Tonchi to host a star-studded evening February 14 at The Armory Park Avenue in New York. The event unveiled The Ever Changing Face of Beauty, a unique video installation created by acclaimed fashion photographer Solve Sundsbo.
The event was attended by more than 900 guests including key influencers and P&G Prestige brand ambassadors such as Cate Blanchett, Sienna Miller, Evan Rachel Wood, Chris Evans, Adam Senn, Frederic Fekkai, Olivia Palermo, Felicity Jones -- as well as others like Coco Rocha, Diane von Furstenberg, Daphne Guinness, Nicole Miller, Martha Stewart and many more.
The Ever Changing Face of Beauty was a multi-screen film installation that explored the idea of beauty as a constantly shifting, constantly changing force. The exhibit featured two 60-foot video screens (shown at right) representing man and woman and explored the consequences of the global evolution of beauty.
“We’re thrilled to partner with P&G Prestige on an exploration of beauty in flux,” said Tonchi. “Our partnership aims to admire beauty as an ever-evolving force. W’s collaboration with P&G Prestige is an opportunity for their consumers to see P&G brands in the transformative manner that only W can showcase."
"W has a courageously innovative approach to constantly delight the men and women that love beauty,” said Joanne Crewes, President, Global Prestige. “We share these elements of the W spirit, which made them a natural choice of partners for us.”
Highlights from the event have been featured on WWD, New York Times and Style.com, among other media outlets. Links to the coverage are included below.
Photo at top: From left, P&G Prestige President Joanne Crewes, W Magazine Editor-in-Chief Stefano Tonchi, SK-II Global Ambassador Cate Blanchett and Fashion Photographer Solve Sundsbo. (All Photos courtesy of Billy Farrell.)