With a spectacular event during New
York Fashion Week, P&G Prestige brought to life its purpose of “touching
and improving lives with beauty beyond imagination.”
To visually represent the evolution
of P&G Prestige, the company’s beauty segment that includes prestige
fragrances and the SK-II brand, the team partnered with W Magazine and
Editor-in-Chief Stefano Tonchi to host a star-studded evening February
14 at The Armory Park Avenue in New York. The event unveiled The Ever
Changing Face of Beauty, a unique video installation created by acclaimed
fashion photographer Solve Sundsbo.
The event was attended by more than
900 guests including key influencers and P&G Prestige brand ambassadors
such as Cate Blanchett, Sienna Miller, Evan Rachel Wood, Chris Evans, Adam
Senn, Frederic Fekkai, Olivia Palermo, Felicity Jones -- as well as others
like Coco Rocha, Diane von Furstenberg, Daphne Guinness, Nicole Miller,
Martha Stewart and many more.
The Ever Changing Face of Beauty was a
multi-screen film installation that explored the idea of beauty as a constantly
shifting, constantly changing force. The exhibit featured two 60-foot video
screens (shown at right) representing man and woman and explored the consequences of the global
evolution of beauty.
“We’re thrilled to partner with
P&G Prestige on an exploration of beauty in flux,” said Tonchi. “Our
partnership aims to admire beauty as an ever-evolving force. W’s
collaboration with P&G Prestige is an opportunity for their consumers to
see P&G brands in the transformative manner that only W can showcase."
"W has a
courageously innovative approach to constantly delight the men and women that
love beauty,” said Joanne Crewes, President, Global Prestige. “We share
these elements of the W spirit, which made them a natural choice of
partners for us.”
Highlights from the event have been
featured on WWD, New York Times and Style.com, among other media
outlets. Links to the coverage are included below.
Photo at top: From left, P&G Prestige President Joanne Crewes, W Magazine Editor-in-Chief Stefano Tonchi, SK-II Global Ambassador Cate Blanchett and Fashion Photographer Solve Sundsbo. (All Photos courtesy of Billy Farrell.)