As part of our sustainability commitment under the motto ‘actions speak louder than words’, our Fabric Care organization released its fourth Sustainability action in 18 months*: 230 million bottles of flagship brands like Ariel, Dash, Lenor, and Downy Unstopables will be made out of up to 50% post-consumer recycled material (PCR).
In total, this reflects an increase of 3.8 kilo tons in PCR—enough plastic to go from north to south pole if the bottles were laid end-to-end. These bottles will be on store shelves by the first half of 2016.
This action helps consumers to make small changes without compromises, and it further strengthens our role as a sustainability innovation leader. It also represents another step in moving us closer to our vision to make 100% of our products and packaging from renewable and recycled materials. Click infographic to right for larger version.
Gianni Ciserani, Group President of Global Fabric and Home Care said, “When it comes to sustainability, we believe that actions speak louder than words. The increase in recycled materials in the packaging of our Fabric Care brands is a huge step in the right direction. We want to make it easier for consumers to choose sustainable brands whilst continuing to deliver superior product performance.”
*Over the last 18 months P&G Fabric Care has 1) announced it will end the use of phosphates in its detergents globally, 2) launched a community center in Kenya, and 3) partnered with DuPont to introduce cellulosic ethanol into Tide detergent.