Republic is only the third country in the world to have a virtual drugstore where
consumers purchase goods via smartphones and quick response or QR codes.
and MALL.CZ, the biggest online store in the Czech Republic,
introduced this new innovative way of shopping in Prague's subway.
The concept uses QR codes to transfer consumer requests to the online
store. Virtual drugstores are available in the four busiest subway stations in
Prague. Purchases receive free second day delivery of
How does it work?
In the subway stations consumers find oversized wallpaper
or posters with product pictures and prices, simulating the look
of real products on shelves in the actual drugstore. Consumers can
then point their mobile phone at the QR code of desired products and it will
automatically submit the order to the online store where they complete the
order. The consumer then receives a message from the
delivering parcel service to confirm delivery time. Apple iOS
and Android phone users can download and use a simple free
application for ordering, while other phones may require a QR code scanner
Products and timing
Virtual drugstore was launched
on October 18, 2011 and will be available to Czech consumers until the end of
2011. P&G products have 90% shelf share in the first month. Products
included are Ariel,
Bonux, Dreft, Lenor, Jar, Pampers, Wella PS, H&S, Pantene, Old Spice,
Gillette Venus, and Gillette Fusion ProGlide. More products – small electro, pet
food, tea, coffee, and toys will be added in the coming months to facilitate
consumers' needs before Christmas time.
P&G, in addition to our innovative products, brings
to consumers innovative shopping experiences too. This takes
us one step ahead of our competition and brings something new and innovative to
the market. We believe this breakthrough shopping concept will be
successful in today’s busy world and modern technologies.