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P&G’s Bruce Brown Named Among Business Week’s “Masters of Innovation”

Thursday, March 11, 2010 10:57 am EST

As the leader of P&G's innovation program, Chief Technology Officer Bruce Brown has been named one of the 25 "World's Masters of Innovation" by Business Week. The magazine creates its Most Innovative Companies list, based on a Boston Consulting Group survey that asked senior global executives to rank the companies that consistently offer inventive products, customer experiences, business models, or processes. In his role, Bruce leads a global R&D organization of over 8,000 employees and a nearly $2 billion annual investment to fuel P&G's innovation capabilities, organizations, and systems to help the Company deliver its long-term organic growth goals, 70-80% of which is driven by innovation.

According to Bruce, there are two key reasons for P&G's consistent recognition as an innovation leader.

  • Innovation is a repeatable and reliable process at P&G that ensures a deep and rich pipeline of products.
  • P&G's expanded Connect + Develop strategy which fosters partnerships with third parties to strengthen and expand the Company's capabilities.

 

As Bruce comments: "Innovation drives P&G's growth. It is everyone's job, and it must be designed to improve the lives of consumers. Innovation is not, however, serendipity; it must be managed as a process."

Bruce is a 30-year veteran of P&G and has had led teams in Baby Care, Feminine Care, and Beauty Care in both developed and developing markets. As part of his broad R&D oversight, Bruce also directly manages the R&D Corporate Function work, R&D Corporate Governance Systems, and New Technology Platform development work. In addition, he oversees the Company's Corporate Innovation Fund and FutureWorks organization and serves as Chairman of the Advisory Board of MDVIP, a wholly owned subsidiary of P&G.

To hear Bruce talk about P&G's open innovation program, Connect + Develop, please click here:

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