P&G Rings NYSE Opening Bell From Family Home in London
On Thursday, July 26, 2012, Procter & Gamble celebrated the opening of the London 2012 Olympic Games by ringing the NYSE Opening Bell remotely from the P&G Family Home in London.
The P&G Family Home provides Olympic athletes from all corners of the globe and their family members a place to come together, watch the Olympic Games, meet other families of Olympians, and spend time with loved ones before and after competition. The P&G Family Home has been designed to offer Moms and families all the comforts of home. In addition to Cover Girl® and Olay® beauty treatments, a Pampers® Playground, and a Tide®/Ariel® laundry service, the P&G Family Home offers viewing, meals and internet access so that families can stay connected to loved ones at home.
P&G Chairman, President and CEO Bob McDonald and P&G Global Brand Building Officer Marc Pritchard were joined by the moms of several Olympic athletes and other P&G executives to ring The Opening Bell.SM
About The P&G, IOC Partnership
This year’s Games mark the beginning of a far-reaching global partnership between P&G and the International Olympic Committee (IOC) that will span the next five Olympic Games, from London 2012 through the 2020 Olympic Games.
Through our Company and our leading brands, like Tide®/Ariel®, Gillette®, Pampers® and others, P&G is sponsoring more than 150 Olympians from all regions around the globe and is implementing a retailer program where brands and P&G come together in-store to support youth sports.
Saying Thank You, Mom
As the “Proud Sponsor of Moms” and a Worldwide Olympic Games sponsor, P&G is using its voice at the Olympic Games to say “Thank You Mom” to all moms everywhere. The Thank You Mom campaign, which is the biggest campaign in P&G’s 175-year history, kicked off in April and will run through the end of the Olympic Games on a variety of media channels and in-store with a worldwide retail program.
“Best Job,” a short film that celebrates the role moms play in raising Olympians and in raising great kids, has already garnered millions of views on You Tube.
Stay tuned to PG.com for additional stories from London in the coming weeks.
P&G and Moms of Olympians ring the NYSE Opening Bell from the P&G Family Home in London – a home away from home for moms and families of Olympians from all corners of the globe during the London 2012 Olympic Games.