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The Story Behind Pampers' New #BetterForBaby Film

New film shows how there’s nothing each of us wouldn’t do for the babies in our lives
Wednesday, June 24, 2015 10:14 am EDT

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On June 23, Pampers North America released a new online film recognizing that babies bring out the best in all of us, which is why there’s nothing we wouldn't do to make life #betterforbaby.

The idea for this program came from research the Pampers team conducted over the past year. The team spent a lot of time with moms across the U.S. – talking with them in their homes – and one consistent theme from these conversations was the powerful impact their babies have as positive change agents in their lives. Pampers was completely inspired by the idea that even though babies are small, they are powerful agents of change.

That’s what the Pampers #BetterForBaby film is all about: the profound impact babies have on our lives. 

Pampers believes it’s a universal truth that when a baby comes into your life, you want to be a better person for that baby. Babies bring out the best in each of us. They make our lives better. And that’s why there’s nothing we wouldn’t do to make life better for babies. Each verse in Pampers’ new film, a lullaby set to “Hush Little Baby,” is a pledge to do something better for baby.

The Pampers Better for Baby film ends with this pledge: “Together we can make life #betterforbaby.” Pampers hopes the Better for Baby film inspires people to share what they already do – and what they might begin doing – to make life better for the babies in their lives. Pampers invites you to share your pledges using the hashtag #betterforbaby.

As a brand that has supported the happy, healthy development of babies for more than 50 years, Pampers is committed to doing its part. For example, the brand donates millions of diapers each year to families in need through Feeding America, partners with UNICEF to help eliminate maternal and newborn tetanus in 15 countries, and supports premature babies and their families with special Pampers preemie diapers and other resources via Graham’s Foundation. With the introduction of this film, Pampers has made additional contributions to each of these organizations.

So if you enjoyed the special lullaby above, share it with your friends, and join the conversation about what you and others can do to be #BetterForBaby!

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