P&G Corporate Newsroom

Bringing Loads of Hope to Colorado

Friday, September 20, 2013 9:56 pm EDT

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Tide has learned that little things, like clean clothes, can make a big difference to those who have lost the comforts of home.

Recent flooding has devastated parts of Colorado and forced many residents from their homes, leaving them without basic needs and resources.

In partnership with the American Red Cross, Tide Loads of Hope is mobilizing to bring its free laundry services to Loveland, Colorado. By providing clean clothes to those affected by the flooding, we hope to help bring a renewed sense of hope to people in need.

Starting at noon on Friday, September 20, the Tide Loads of Hope mobile laundry program will be located at:

Loveland's Laundromat
266 E 29th Street
Loveland, CO 80538

Residents and relief workers can drop off their laundry to be washed, dried and folded free of charge. Unfortunately, we’re unable to accept bedding, jackets, or other large pieces.

Tide Loads of Hope was created in 2005 to provide much needed free laundry services to families affected by Hurricane Katrina. Inspired by the resilience and spirit of the people of New Orleans, Tide was driven to expand the Loads of Hope program and has since helped families affected by disaster in Southern California, Texas, North Dakota, Tennessee, Kentucky, North Carolina, Alabama, Missouri, Pennsylvania, Indiana, Oklahoma, Louisiana, New Jersey, New York and most recently, Canada. Collectively, Tide has washed over 58,000 loads of laundry for more than 43,000 families impacted by disasters since the program launched.

You can help support Tide Loads of Hope by purchasing a Tide Loads of Hope vintage t-shirt at www.tideloadsofhope.com. All of the profits from the t-shirts go to help families affected by disaster. 

Contact:

NA Fabric Care - Sustainability
Tracey Long, 513-983-9629
long.tl@pg.com
513-238-6710 (cell)

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