Topics

  • December 16, 2009 - 7:40pm
    Bob McDonald was seated in a small apartment just on the outskirts of Moscow. The young mother was outlining her family's priorities. Money was tight, and the children's needs seemingly endless.Just like nearly any mom in any part of the world, this gracious and soft-spoken woman wanted so much for her girls.Bob's visit with the Russian family that early fall afternoon was part of the Company's long history of meeting with and staying in touch with the people who buy P&G brands. Hearingmore...
  • December 16, 2009 - 7:26pm
    Swiffer Duster. Olay Regenerist. Pringles Stixx. Mr. Clean Eraser. The Pulsonic Toothbrush. What does such a diverse group of brands have in common? Market success, absolutely. But, also, each is a P&G product grown out of a partnership with someone outside the Company. Seem odd? Perhaps at first. But a closer look shows an innovative strategy on how to approach innovation.more...