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  • December 16, 2009 - 7:26pm
    Swiffer Duster. Olay Regenerist. Pringles Stixx. Mr. Clean Eraser. The Pulsonic Toothbrush. What does such a diverse group of brands have in common? Market success, absolutely. But, also, each is a P&G product grown out of a partnership with someone outside the Company. Seem odd? Perhaps at first. But a closer look shows an innovative strategy on how to approach innovation.more...