Gillette announced today the addition of two of NASCAR's youngest and
most talented drivers - Carl Edwards and Jamie McMurray - to the
Gillette Young Guns team. Edwards and McMurray will officially join
Gillette Young Guns Kurt Busch, Dale Earnhardt Jr., Jimmie Johnson and
Ryan Newman beginning with the 2006 NASCAR NEXTEL Cup season-opening
race at Daytona International Speedway.
"Together, the Gillette Young Guns are six of NASCAR'smore...
Steamy "Brush With Romance" Website Offers Visitors the Chance to Take Advantage of the Sensitive Sides of Celebrity Heartthrobs Fabio, Tia Carrere and A Martinez
To celebrate the upcoming availability of the new Oral-B Sensitive
Advantage toothbrush, Oral-B today announced that it has partnered with
sultry celebrities including Fabio, Tia Carrere and A Martinez to create
a seductive new website, www.brushwithromance.com,
so that anyone and everyone can have their own brush with celebrity
romance this Valentine's Day.
"Brush With Romance" is a romantic online journey where visitors simplymore...
Procter & Gamble (NYSE: PG) and Population Services International (PSI),
a non-profit and non-governmental organization, announced today a new
marketing approach to bring PUR Purifier of Water(R) to people in the
Dominican Republic. This approach will combine the forces of P&G's
commercial distribution system with PSI's network of community groups.
This humanitarian, not-for-profit effort will provide a sustainable
solution to addressmore...
The Procter & Gamble Company (NYSE:PG) today announced it will award
responsibility for its global Old Spice brand advertising to
Wieden+Kennedy and test having this agency manage communication planning
and buying for Old Spice in North America, effective immediately.
“We're always seeking best-in-class agencies to bring expertise and
creative energy to our brands,” said Paolo deCesare, president, global
skin care, personalmore...
Old Spice and Stewart Continue Their Six-Year Partnership With an Expanded Busch Schedule in 2006
Old Spice, the No. 1 antiperspirant/deodorant stick and personal
cleansing choice for guys in the U.S., announces its increased presence
in the adrenaline-charged world of NASCAR. Reigning Nextel Cup Champion
Tony Stewart, who has been sponsored by Old Spice for the past six
seasons in the Nextel Cup Series, will be driving the brand's Busch
Series stock car in 2006. The #33 Old Spice Chevrolet Monte Carlo will
appear in eight races and make itsmore...
Swiffer and Crawford Join to Honor Everyday Women Who Transform the World Around Them
Swiffer, the revolutionary cleaning system, and supermodel Cindy
Crawford have teamed up on a nationwide search to find everyday women
who are doing extraordinary things, and honoring them as the Swiffer
Amazing Women of the Year.
The Swiffer Amazing Women of the Year campaign will recognize women who
are changing the world around them while maintaining balance in their
lives. Beginning on February 6, 2006 consumers can log on tomore...
Duracell today announced the introduction of PowerPix, a disposable
digital camera battery that delivers up to twice as many pictures as an
ordinary alkaline battery. Powered by advanced NiOx(TM) technology, this
new battery is specifically formulated to meet the needs of today's
digital camera users.
According to the Consumer Electronics Association (CEA), digital cameras
are one of the fastest growing portable digital devices in themore...
Nastech Pharmaceutical Company Inc. (Nasdaq: NSTK), a leader in
developing therapeutics using advanced drug delivery technologies, and
Procter & Gamble Pharmaceuticals, Inc., a division of The Procter &
Gamble Company (NYSE: PG), announced today a collaboration to develop
and commercialize Nastech's Parathyroid Hormone (PTH1-34) nasal spray
for the treatment of osteoporosis. Clinical and non-clinical studies on
PTH1-34 nasal spray aremore...
Gillette today announced that the advertising campaign introducing
Gillette Fusion and Gillette Fusion Power(TM), the revolutionary new wet
shaving systems for men, will debut during Super Bowl XL, the most
watched sporting event of the year.
The campaign dramatizes the combination of two breakthroughs - 5 blade
Shaving Surface(TM) technology on the front of the cartridge and a
Precision Trimmer blade on the back - that have beenmore...
Strong Sales Growth on P&G and Gillette Drives Higher EPS Results
The Procter & Gamble Company (NYSE: PG) announced earnings per share for
the October - December quarter of $0.72. Earnings growth was driven by
strong sales growth on P&G and Gillette businesses. P&G's organic sales
increased eight percent behind broad-based increases across all business
units and geographies. Organic sales exclude the impact of acquisitions,
divestitures, and foreign exchange. Reported net sales, which include