February 3, 2012 - 8:58am
The Super Bowl is arguably the biggest and most popular
sporting event in the United States, with more than 100 million viewers. It is also the one day of the year when
viewers watch the advertisements with as much attention as they do the match. Thus
the game has become a premiere event for major advertisers nation-wide to
unveil their latest and most entertaining ads. P&G’s involvement with the
Super Bowl goes well beyond advertising during the big game, however.more...