P&G Corporate Newsroom

P&G Views: Purpose Inspired Brand Building

  • June 24, 2014 - 12:47pm
    It’s a question that lingers in the mind of every P&G brand builder: If I ask a shopper which brand she trusts the most in my category, will she mention my brand first?Recently, BrandSpark—a Canada-based brand, marketing and product innovation research company—asked that unbiased question to tens of thousands of shoppers around the world. Its 2014 BrandSpark Most Trusted™ Awards program “recognizes the most trusted consumer packaged goods brands globally, as determined by shoppers.”more...
  • March 27, 2014 - 2:44pm
    We’ve received some exciting honors in the past few weeks. Rather than post one story for each, we thought we’d combine highlights of each into one round-up story. The envelope, please…IRI PacesettersP&G dominated the 2013 New Product Pacesetters™ list, launching seven of the top 10 most successful non-food products of the year. Published by the independent analytics firm Information Resources, Inc., the New Product Pacesetters list is acknowledged as the industry benchmark for newmore...
  • February 5, 2014 - 4:51pm
    Julie Fitzgerald, Global Shave Care
    2014 brings a new era in the Gillette legacy of partnering with the world’s best football (soccer) athletes and national teams.On February 2, Gillette officially launched a collection of special edition razors featuring national team and country colors, selecting “team captain” Lionel Messi, a forward for the Argentina National Team as well as Barcelona. (Known as a goal machine, Messi is the only player to be awarded 4 years consecutively as the best player in the world with the Ballon dmore...
  • January 14, 2014 - 10:59am
    "They gave up on me. Told me I was a lost cause. But I've been deaf since I was 3 ... so I didn't listen."Duracell believes in powering life without limits. The brand's “Trust the Power Within” film series documents stories of people who have trusted in themselves and powered through life’s obstacles.  Duracell recently introduced the latest film in this series with Seattle Seahawks fullback Derrick Coleman of the U.S. National Football League.more...
  • December 18, 2013 - 10:32am
    Introducing a new dishwashing liquid into a new market is no easy feat. That's why JOY pulled out all the stops to make the launch in Malaysia a big one—and a sudsy one—by breaking the Guinness World Record for the longest line of washed plates in the world. The festive event brought Malaysians from all walks of life together to consume one of the nation’s favourite dishes, Nasi Lemak. Then, they would wash enough plates with JOY to break the existing Guinness World Record of 15,300more...
  • December 13, 2013 - 8:15am
    A 60-second film released by the Pantene brand in the Philippines entitled Be Strong and Shine—which tackles gender labels head-on—has resonated far beyond the Philippines, with more than 5.9 million views and thousands of comments to date from around the world.The video exposes hidden gender double standards in the workplace—a prevalent theme in Filipino culture, where the notion still exists that women cannot be too assertive or strong-willed when it comes to getting what they want.more...
  • August 12, 2013 - 3:11pm
    Nearly two thirds (65%) of women say that they are always doing little things to improve the look of their homes. And while nearly everyone has a routine for keeping their floors clean, traditional cleaning methods may produce undesirable results. That’s why product engineers teamed up to develop Swiffer BISSELL STEAMBOOST, a new device that leverages the capabilities of Swiffer, a pioneer in the cleaning systems category, and BISSELL Homecare Inc., the global floor care appliance company.more...
  • August 9, 2013 - 9:48am
    Gillette Prestobarba/Blue® is the latest P&G brand to join our elite line-up of billion-dollar brands, surpassing $1 billion in sales globally. It is Gillette’s fourth billion-dollar brand, joining Fusion, Mach 3 and the brand Gillette.Marketed under the Prestobarba™ name in Latin America and the Blue™ name in Eastern Europe, the Middle East and Asia, Prestobarba/Blue has brought millions of men into the Gillette family with high-performance disposable razors. more...
  • August 8, 2013 - 1:37pm
    It’s the longest-standing brand to serve stylists and the salon industry. It’s been a leader in professional hair care and fashion trends in the world for over 133 years. And this week, we’re celebrating its 30th anniversary in China.more...
  • July 1, 2013 - 11:18am
    You’ve seen P&G’s Everyday Effect campaign come to life on New Year's, Valentine's Day, Earth Day, Mother's Day and Father's Day and on the streets of New York City earlier this summer. This week, our newest Everyday Effect “Experiments” campaign launches. We have created 40 videos available on the P&G experiment channel showing the everyday effect our products have on the lives of real people. The series shows a variety of funny and poignant circumstances based on realmore...