P&G Corporate Newsroom

P&G Views: Purpose Inspired Brand Building

  • July 7, 2015 - 10:03am
    On the heels of the #LikeAGirl awards in Cannes, Always is thrilled to announce its next chapter in the #LikeAGirl movement.As a brand, Always is continuing its mission to stop the drop in confidence girls experience at puberty. More than 50% of girls report a drop in confidence during puberty; many never recover.Based on the latest Always Confidence and Puberty Survey, society plays a significant role in this. In fact, 72% of girls feel held back by society, telling them what they should andmore...
  • June 24, 2015 - 10:14am
    On June 23, Pampers North America released a new online film recognizing that babies bring out the best in all of us, which is why there’s nothing we wouldn't do to make life #betterforbaby.more...
  • January 26, 2015 - 2:13pm
    For the past 11 years, our Fairy Dishwashing Liquid brand in the United Kingdom has supported the Make-A-Wish® UK Foundation, a charity that grants magical wishes to children fighting life-threatening conditions. Fairy has also been known to break some impressive world records in the past to demonstrate the power and value of one bottle of Fairy Dishwashing Liquid.more...
  • November 25, 2014 - 1:48pm
    Here's a quick summary of awards & recognition that P&G, our people and our brands received over the past month.more...
  • November 17, 2014 - 4:01pm
    While lasagna is a favorite and popular dish, it’s also one of the toughest to clean in the dishwasher.According to a survey the Fairy brand conducted in Israel, 80% said they wash their dishes before placing them in the dishwasher, fearing their dishwasher tablet will not effectively remove the soil. The survey also revealed that 41% are not at all happy with their dishwasher’s cleaning results.So Fairy set out to make a bold statement about its superior cleaning power on lasagna-caked dishesmore...
  • June 24, 2014 - 12:47pm
    It’s a question that lingers in the mind of every P&G brand builder: If I ask a shopper which brand she trusts the most in my category, will she mention my brand first?Recently, BrandSpark—a Canada-based brand, marketing and product innovation research company—asked that unbiased question to tens of thousands of shoppers around the world. Its 2014 BrandSpark Most Trusted™ Awards program “recognizes the most trusted consumer packaged goods brands globally, as determined by shoppers.”more...
  • March 27, 2014 - 2:44pm
    We’ve received some exciting honors in the past few weeks. Rather than post one story for each, we thought we’d combine highlights of each into one round-up story. The envelope, please…IRI PacesettersP&G dominated the 2013 New Product Pacesetters™ list, launching seven of the top 10 most successful non-food products of the year. Published by the independent analytics firm Information Resources, Inc., the New Product Pacesetters list is acknowledged as the industry benchmark for newmore...
  • February 5, 2014 - 4:51pm
    Julie Fitzgerald, Global Shave Care
    2014 brings a new era in the Gillette legacy of partnering with the world’s best football (soccer) athletes and national teams.On February 2, Gillette officially launched a collection of special edition razors featuring national team and country colors, selecting “team captain” Lionel Messi, a forward for the Argentina National Team as well as Barcelona. (Known as a goal machine, Messi is the only player to be awarded 4 years consecutively as the best player in the world with the Ballon dmore...
  • January 14, 2014 - 10:59am
    "They gave up on me. Told me I was a lost cause. But I've been deaf since I was 3 ... so I didn't listen."Duracell believes in powering life without limits. The brand's “Trust the Power Within” film series documents stories of people who have trusted in themselves and powered through life’s obstacles.  Duracell recently introduced the latest film in this series with Seattle Seahawks fullback Derrick Coleman of the U.S. National Football League.more...
  • December 18, 2013 - 10:32am
    Introducing a new dishwashing liquid into a new market is no easy feat. That's why JOY pulled out all the stops to make the launch in Malaysia a big one—and a sudsy one—by breaking the Guinness World Record for the longest line of washed plates in the world. The festive event brought Malaysians from all walks of life together to consume one of the nation’s favourite dishes, Nasi Lemak. Then, they would wash enough plates with JOY to break the existing Guinness World Record of 15,300more...