P&G Corporate Newsroom

P&G Views: Product Innovation

  • Crest, Febreze, Olay Crack Top 10 On IRI New Product Pacesetters List
    April 26, 2013 - 1:03pm
    Procter & Gamble continued its long history of leadership innovation launching three of the most successful new products of 2012. Crest Complete Multi Benefit (#5), Febreze CAR Vent Clips (#8) and Olay Body Collections (#9) placed in the Top 10 of IRI’s New Product Pacesetter list for the non-food product category.P&G also earned three additional spots in the Top 20 with Downy UNSTOPABLES (#11), Pamper’s Sensitive Wipes (#12) and Clairol’s Nice N Easymore...
  • SK-II’s STEMPOWER: Moving the Prestige Business Forward While Taking Consumers Back In Time
    April 10, 2013 - 11:00am
    Thumb through your old family photos and find one of yourself from 10 years ago. Take a look at your skin… Do you remember how it looked and felt back then? Thanks to a recent innovation from SK-II called STEMPOWER – known as Essential Power in some markets around the world – consumers won’t have to rely on old photos to reclaim that look and feel.more...
  • The Secret of Stress Sweat... And How You Can Fight It
    April 1, 2013 - 12:47pm
    We’ve all been there. You’re running late for an important appointment, stuck in traffic before a job interview, or are giving the biggest presentation of your career. You are wearing deodorant, but somehow still manage to start sweating. Then, when you realize you are sweating, you stress out about it and sweat some more. And, to make matters worse, this sweat smells worse than usual.Women told us they want to feel dry, odor-free and fearless. So, what’s the ‘secret’ to giving women whatmore...
  • P&G Earns #15 Spot on FORTUNE’s Most Admired List
    February 28, 2013 - 9:36am
    P&G has once again earned a top spot on FORTUNE’s list of Most Admired Companies. P&G ranked #2 in our industry and #15 overall on the 2012 list – just released today.more...
  • Oral B Helping Consumers Get Out Of Comfort Zone, ‘Plugged In’ To Oral Care With Launch Of Deep Sweep Power Brush
    February 13, 2013 - 9:27am
    In a society where almost everyone is technologically advanced and looking for the next “must-have” gadget, one area where many of us are not “plugged in” is our oral care. In fact, 85 percent of consumers are still brushing with a manual versus a power toothbrush. The reason? It’s all about the familiar feel and back-and-forth motion that we learn as children that keeps us within our “comfort zone” of brushing.more...
  • Henretta Shares Strategy For Keeping Beauty Brands Relevant Around The World
    February 8, 2013 - 11:37am
    P&G Beauty Care Group President Deb Henretta is featured as the cover story in the influential Women’s Wear Daily’s (WWD) Beauty Inc. leadership issue published today. The upbeat feature describes Deb as the right person to lead P&G’s Beauty Care business back to strong growth and shares her unique take on the industry.more...
  • Birth of An Icon: Tampax
    December 21, 2012 - 8:37am
    P&G’s iconic brand Tampax has essentially changed women’s everyday lives forever, providing an innovative and comfortable feminine care option. Invented by Dr. Earl Haas in the early 1930s, the tampon’s origins actually go as far back as fifth century B.C. The Greek surgeon Hippocrates described a similar object in his writings. In the 1800s, physicians used improvised plugs of cotton to absorb secretions in surgery.more...
  • HUGO BOSS Enters Female Fragrance Category With Launch Of BOSS NUIT Pour Femme
    August 2, 2012 - 4:01pm
    HUGO BOSS is launching a major female initiative, BOSS NUIT, this fall. BOSS NUIT Pour Femme is an important step to building the female side of HUGO BOSS that today is one of the biggest male fragrance brands globally. The female fragrance market represents 2/3 of global fragrance sales (vs. 1/3 male), and the launch is an important step for HUGO BOSS fragrances to reach more consumers.more...
  • Pampers: The Birth of P&G’s First 10-Billion-Dollar Brand
    June 27, 2012 - 9:19am
    Sometimes, inspiration comes from the smallest of places or – in this case – the smallest of babies. That’s what happened more than 55 years ago, when P&G Researcher Vic Mills became frustrated with changing his newborn grandson’s cloth diaper. The process was messy: The diapers fit poorly, soaked too quickly and needed to be laundered too frequently.more...
  • Duracell Innovation Provides 10 Years of Power
    June 5, 2012 - 12:43pm
    If you’ve ever dashed to the grocery just before a storm to get batteries for your flashlight, or desperately rummaged through a junk drawer in search of AAAs to restart an unhappy child’s favorite toy, you’ll soon find yourself feeling grateful for Duracell’s newest innovation. more...