News Release

Febreze Joins with Emmy-Nominated Actress, Kathryn Hahn, to Encourage Folks to #LiveNaughtySmellNice and Embrace the True, Imperfect Side of the Holiday Season

Hahn, Star Of The Upcoming Movie ”A Bad Moms Christmas”, Works With Febreze To Offer Their Best Smelling #LiveNaughtySmellNice Hacks To Get Families - And Their Homes - Through The Holidays

Friday, October 6, 2017 8:00 am EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"I love the holidays, even the imperfections"

CINCINNATI--(BUSINESS WIRE)--Today, in celebration of the upcoming holiday season, Febreze has teamed up with Emmy-nominated actress, Kathryn Hahn, to get people - and their homes - through all of the festive (and not-so-festive) moments this year. With a series of #LiveNaughtySmellNice hacks, Hahn, the star of the upcoming movie “A Bad Moms Christmas” will encourage folks to quit worrying about making the celebrations perfect and embrace living naughty this holiday season — because with Febreze, they’ll always land on the nice side (or at least smell like they are).

Febreze has a full line of limited edition holiday scents available in Fresh Pressed Apple, Fresh Twist Cranberry, Fresh Cut Pine and Fresh Fall Pumpkin to keep homes fresh and festive all season long. With proprietary malodor elimination technologies, Febreze products have the ability to truly eliminate odors and replace them with a light, fresh holiday scent.

“I love the holidays, even the imperfections,” says Hahn. “Febreze has so many great holiday scents and products available so I never need to worry about yuletide odors ruining our festivities. My favorite is the Febreze Candle in Fall Pumpkin. I light it in my kitchen and pretend I spent all day baking a pie instead of just picking one up from the store.”

Everyone feels that pressure to make the holidays magical. But then, well, life happens...and you’ve got to make your own version of magic. Did you burn the fruit cake? Heck yes you did. Forget to spring-, summer- and fall-clean the guest bedroom? Just don’t look under the bed. Making your holidays look (and smell) perfect doesn’t have to be hard.

“The holidays are a wonderful time for friends, family and food…but they’re also a time with a lot of stress, especially as a parent,” says Guerin McClure, Associate Brand Director, North America and Global Air Care at Procter & Gamble. “We are so excited to partner with Kathryn Hahn again this year as she helps us remind families everywhere that the holidays aren’t going to be perfect – but with Febreze, you can focus on the joys of the season, not the smells.”

In the spirit of the holiday season, Febreze and Kathryn are offering all the “bad moms” out there holiday hacks so they can #LiveNaughtySmellNice:

  • Hide and Sniff: In a completely expected turn of events, your in-laws have arrived 3 hours early and your house is a mess. Avoid a weekend of judgmental looks with a good ol’ fashion power clean before you answer the door. Shove that massive pile of laundry and junk into a closet (or, pro tip: under a bed) and spray the whole room with Febreze AIR in Fresh Twist Cranberry to instantly eliminate any lingering odors. Your home will look and smell like you spent all day cleaning, and if anyone asks, that’s exactly what you did.
  • Easy as Pie: Baking is so relaxing! Cleaning spilled flour from every nook and cranny, guarding the bowl of batter from your kid's sticky fingers, o what joy! You could spend all day mixing and measuring, or you could pick up a premade pie and tell everyone it's grandma's secret recipe. Light a Febreze Candle in Fresh Pressed Apple and your guests will be none the wiser.
  • Pine-ing for Perfection: There is nothing more beautiful than a fresh cut tree adorned with sparkling ornaments and delicate rows of perfectly hung lights. Unfortunately, there’s also nothing more frustrating than picking pine needles out of your carpet and sopping up dirty tree water after your cat tried to climb his way to the star…again. Skip the mess without sacrifice. A fake tree can look just as festive, and they even come pre-lit! Finish things off with a spritz of Febreze AIR in Fresh Cut Pine and your holiday illusion is complete.

For more information about Febreze products, please visit Febreze.com.

About Febreze®

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air.

Febreze® boasts a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market. Fresh air is an essential and basic human right, and that the air we breathe can give us “fresh starts.”

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contact:

MEDIA:
Citizen Relations
Becky Harding (US), 212-613-4914
rebecca.harding@citizenrelations.com

Multimedia Files:

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In celebration of the upcoming holiday season, Febreze has partnered with Emmy-nominated actress, Kathryn Hahn, to share #LiveNaughtySmellNice hacks on Thursday, Oct. 5, 2017 in Los Angeles. Febreze is offering a limited-edition Holiday collection so folks can fill their homes with the scents they're craving and eliminate the odors they're hating. (Photo by Matt Sayles/Invision for Febreze/AP Images)
Preview image
In celebration of the upcoming holiday season, Febreze has partnered with Emmy-nominated actress, Kathryn Hahn, to share #LiveNaughtySmellNice hacks on Thursday, Oct. 5, 2017 in Los Angeles. Febreze is offering a limited-edition Holiday collection so folks can fill their homes with the scents they're craving and eliminate the odors they're hating. (Photo by Matt Sayles/Invision for Febreze/AP Images)
Preview image
In celebration of the upcoming holiday season, Febreze has partnered with Emmy-nominated actress, Kathryn Hahn, to share #LiveNaughtySmellNice hacks on Thursday, Oct. 5, 2017 in Los Angeles. Febreze is offering a limited-edition Holiday collection so folks can fill their homes with the scents they're craving and eliminate the odors they're hating. (Photo by Matt Sayles/Invision for Febreze/AP Images)
Preview image
In celebration of the upcoming holiday season, Febreze has partnered with Emmy-nominated actress, Kathryn Hahn, to share #LiveNaughtySmellNice hacks on Thursday, Oct. 5, 2017 in Los Angeles. Febreze is offering a limited-edition Holiday collection so folks can fill their homes with the scents they're craving and eliminate the odors they're hating. (Photo by Matt Sayles/Invision for Febreze/AP Images)
Preview image