News Release

2 out of 3 Beachgoers Admit They Pee in the Sea; Charmin to Bring Relief

The Charmin Relief Project Kicks off Summer-long Program to Provide Better Bathroom Experience

Friday, May 23, 2014 10:19 am EDT



Public Company Information:

"Finding a clean and useable restroom is the last thing people need to worry about while enjoying their day at the beach"

CINCINNATI--(BUSINESS WIRE)--With summer beach season upon us, two-thirds of people (62%) admit they pee in the water at the beach, and of those, nearly half (48%) say they’ve done it more than once, according to a survey brought to you by the Charmin Relief Project, a program designed to bring consumers a better bathroom experience.

The Don’t Pee in the Sea Survey also finds the number one word people use to describe beach bathrooms is gross, with 54% saying beaches have the worst bathroom conditions surpassing those in airplanes (23%), the gym (11%) and movie theaters (11%).

This summer, Charmin is visiting beaches across the country and providing beachgoers with a better bathroom experience – clean and fresh-smelling portable bathrooms stocked with amenities, attendants and plenty of Ultra Soft and Ultra Strong Charmin toilet paper.

“Finding a clean and useable restroom is the last thing people need to worry about while enjoying their day at the beach,” said Scott Mautz, Regional Brand Director. “No need for people to pee in the sea, with Charmin’s upscale restrooms providing the comforts of home. This is one more way Charmin is fulfilling our mission to provide people with a more enjoyable go, anytime, anywhere.”

The program kicks off in Huntington Beach, CA, with three additional stops across the nation before Labor Day. Starting on July 1, consumers will be able to vote on the fourth and final beachside location by visiting the website

In addition, Charmin will give beachgoers the opportunity to tweet for a seat to get to the bathroom quickly. Charmin will create pick-up stations along each beach, where beachgoers can contact Charmin via Twitter with their location, time and number of people so a shuttle can bring them to Charmin’s portable restrooms for a better bathroom experience.

For more information on the Charmin Relief Project, visit us at or @Charmin.

About Charmin

Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E; and Charmin Freshmates - flushable moist wipes. For more information on Charmin, visit

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About the “Don’t Pee in the Sea Survey” by the Charmin Relief Project:

Wakefield Research ( conducted the survey among 1,009 nationally representative U.S. adults ages 18+, between May 14th and May 19th, 2014, using an email invitation and an online survey.


For Procter & Gamble
Laura Dressman, +1-513-634-7363
For MSLGroup
Barrie Rosen, +1-646-500-7795