"No need for people to pee in the sea, with Charmin’s upscale restrooms providing the comforts of home. This is one more way Charmin is fulfilling our mission to provide people with a more enjoyable go, anytime, anywhere."
CINCINNATI--(BUSINESS WIRE)--With summer beach season upon us, two-thirds of people (62%) admit they
pee in the water at the beach, and of those, nearly half (48%) say
they’ve done it more than once, according to a survey brought to you by
the Charmin Relief Project, a program designed to bring consumers a
better bathroom experience.
The Don’t Pee in the Sea Survey also finds the number one word people
use to describe beach bathrooms is gross, with 54% saying beaches have
the worst bathroom conditions surpassing those in airplanes (23%), the
gym (11%) and movie theaters (11%).
This summer, Charmin is visiting beaches across the country and
providing beachgoers with a better bathroom experience – clean and
fresh-smelling portable bathrooms stocked with amenities, attendants and
plenty of Ultra Soft and Ultra Strong Charmin toilet paper.
“Finding a clean and useable restroom is the last thing people need to
worry about while enjoying their day at the beach,” said Scott Mautz,
Regional Brand Director. “No need for people to pee in the sea, with
Charmin’s upscale restrooms providing the comforts of home. This is one
more way Charmin is fulfilling our mission to provide people with a more
enjoyable go, anytime, anywhere.”
The program kicks off in Huntington Beach, CA, with three additional
stops across the nation before Labor Day. Starting on July 1, consumers
will be able to vote on the fourth and final beachside location by
visiting the website www.CharminRelief.com.
In addition, Charmin will give beachgoers the opportunity to tweet for a
seat to get to the bathroom quickly. Charmin will create pick-up
stations along each beach, where beachgoers can contact Charmin via
Twitter with their location, time and number of people so a shuttle can
bring them to Charmin’s portable restrooms for a better bathroom
Charmin has been America's most popular toilet paper for more than 25
years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra
Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet
paper; Charmin Sensitive - with gentle and soothing lotion with a touch
of aloe & E; and Charmin Freshmates - flushable moist wipes. For more
information on Charmin, visit http://www.charmin.com/.
About Procter & Gamble
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About the “Don’t Pee in the Sea Survey” by the Charmin Relief Project:
Wakefield Research (www.wakefieldresearch.com)
conducted the survey among 1,009 nationally representative U.S. adults
ages 18+, between May 14th and May 19th, 2014, using an email invitation
and an online survey.