News Release

ADDING MULTIMEDIA Dawn and Whitney Port Take Dish Soap Beyond the Sink

The Mom-to-Be and Lifestyle Expert Shares Her Hacks for Using Dawn in Unexpected Ways around the Home

Tuesday, May 9, 2017 6:36 pm EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"I love that Dawn can be used outside of the kitchen"

CINCINNATI--(BUSINESS WIRE)--When it comes to cleaning, most people don’t realize the multi-purpose magic that Dawn dish soap can perform. It not only cuts through grease in the sink, but it’s also the ultimate secret weapon for cleaning a variety of things throughout your home. To help illustrate this, the Dawn brand has teamed up with Whitney Port to offer tips, tricks and hacks for using Dawn all around the house.

“I love that Dawn can be used outside of the kitchen,” said Whitney Port. “I am always looking to simplify my life, so the idea of a multi-purpose dish soap is perfect. I actually keep my jewelry sparkling by concocting a cleaning solution with Dawn! I mix a bit of Dawn with warm water and let my rings soak for two minutes and then I gently scrub and rinse… they come out looking all shiny and new.”

A soon-to-be mom, television personality, fashion designer and author, Whitney Port came into the spotlight after being cast in the reality television series “The Hills” and "The City" which chronicled the personal and professional life of Port. Just over ten years since the show’s premier, Whitney Port has become synonymous with chic California style and design.

Whitney Port is not the only one looking to repurpose products already in her cleaning supply cabinet. 61% of Americans use dish soap for other purposes besides cleaning dishes and 31% of Americans think grease stains on clothes are the worst grease mess to clean beyond the sink. Dawn is perfect for pre-treating laundry stains as well as cleaning kitchen surfaces, hand tools, jewelry and even makeup brushes because it’s designed to cut grease and get rid of dirt fast.

Thanks to its powerful formula, Dawn cleans three times more greasy dishes in every drop than its non-concentrated competitor. For more information about the Dawn family of products, visit www.dawn-dish.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contact:

Procter & Gamble
Mandy Ciccarella, 513-983-6628
ciccarella.aj@pg.com
or
Citizen Relations
Chelsea Levy, 213-996-3808
chelsea.levy@citizenrelations.com

Multimedia Files:

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Whitney Port, lifestyle expert and mom-to-be, shares one of the many ways to use Dawn dish soap beyond the sink, including cleaning jewelry, at an event in New York, Tuesday, May 9, 2017. (Photo by Diane Bondareff/Invision for Dawn/AP Images)
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Whitney Port, lifestyle expert and mom-to-be, shares her top home life hacks and the many ways to use Dawn dish soap in the kitchen and beyond, Tuesday, May 9, 2017, at an event in New York. (Photo by Diane Bondareff/Invision for Dawn/AP Images)
Preview image
Whitney Port, lifestyle expert and mom-to-be, shares her top home life hacks and the many ways to use Dawn dish soap in the kitchen and beyond, Tuesday, May 9, 2017, at an event in New York. (Photo by Diane Bondareff/Invision for Dawn/AP Images)
Preview image
Whitney Port, lifestyle expert and mom-to-be, shares one of the many ways to use Dawn dish soap beyond the sink, including cleaning makeup brushes, Tuesday, May 9, 2017, at an event in New York. (Photo by Diane Bondareff/Invision for Dawn/AP Images)
Preview image
Whitney Port, lifestyle expert and mom-to-be, shares her top home life hacks and the many ways to use Dawn dish soap in the kitchen and beyond, Tuesday, May 9, 2017, at an event in New York. (Photo by Diane Bondareff/Invision for Dawn/AP Images)
Preview image
Whitney Port, lifestyle expert and mom-to-be, shares one of the many ways to use Dawn dish soap beyond the sink, including cleaning makeup brushes, Tuesday, May 9, 2017, at an event in New York. (Photo by Diane Bondareff/Invision for Dawn/AP Images)
Preview image