P&G Corporate Newsroom

Bounty Reveals Dirty Secrets Hiding in Dishcloths

DuraTowel Bounty’s Revolutionary New Paper Towel is Clinically Proven to Leave Surfaces Three Times Cleaner* than Used Dishcloths Which Spread Millions of Germs

Wednesday, March 6, 2013 8:00 am EST

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"In P&G lab demonstrations, black lights reveal that even after rinsing, used dishcloths can still harbor germs and drag them around. Switching to Bounty DuraTowel means you can feel good about cleaning up knowing you’re using a cleaner alternative than a used dishcloth."

CINCINNATI--(BUSINESS WIRE)--Bounty is proud to introduce its latest innovation, DuraTowel, a cloth-like paper towel designed to replace germy dishcloths for a cleaner way to clean. The result of the brand perfecting paper products for more than 47 years, DuraTowel leaves surfaces three times cleaner* than a used dishcloth which can redeposit millions of germs after a single day’s use across the surfaces families come in contact with throughout the day.

Thick and strong, even when wet, a single sheet of Bounty DuraTowel is durable enough to tackle tough jobs like cleaning countertops, sinks and even small appliances. Thanks to its fiber-rich design, Bounty DuraTowel offers consumers a cloth-like experience without compromising on clean.

“Believe it or not, you may think your family’s kitchen is clean after you wipe up with a dishcloth, but surfaces may not be as spotless as they look because your dishcloth is actually hiding a dirty little secret,” said Gregg Weaver, Procter & Gamble research and development engineer for Bounty. “In P&G lab demonstrations, black lights reveal that even after rinsing, used dishcloths can still harbor germs and drag them around. Switching to Bounty DuraTowel means you can feel good about cleaning up knowing you’re using a cleaner alternative than a used dishcloth.”

Health and hygiene experts agree that paper towels are the best bet for preventing the cross contamination of kitchen surfaces, particularly when it comes to reducing the bacteria left behind from raw foods, meat and more.

“To use a paper towel and then to throw it away is a very smart thing to do, especially on any surface in your kitchen where you’ve been preparing food,” said Dr. Elizabeth Scott, founder and co-director of the Simmons Center for Hygiene and Community Settings at Simmons College in Boston. “Dishcloths should be left at the sink for washing only and should be kept away from all other surfaces to cut down on the potential for cross contamination.”

In order to bring the benefits of Bounty DuraTowel to the masses, the brand is introducing its new product with marketing efforts including TV spots and more as well as launching DuraTowel to the International Home and Housewares Show in Chicago, March 2-5. A first for the brand and company, the Show is the world’s premier housewares marketplace and is the ideal venue to launch the revolutionary paper towel.

Bounty DuraTowel retails for $3.19 and is available at food and grocery as well as mass retailers nationwide. More information on DuraTowel as well as the entire Bounty product family can be found at www.bountytowels.com.

*1 tsp. spaghetti sauce, 10 mls. coffee, 1/8 tsp. creamer on laminate countertop

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Contact:

P&G Media Contacts
Procter & Gamble
Tonia Elrod, +1-513-634-4939
elrod.t@pg.com
or
MSL Group
Stephanie Herzfeld, +1-646-500-7653
stephanie.herzfeld@mslgroup.com

Multimedia Files:

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Health and hygiene expert Dr. Elizabeth Scott of Simmons College in Boston, notable Chicago chef Stephanie Izard and Gregg Weaver, P&G Research & Development engineer (left to right) prepare for a cooking demonstration at the Bounty DuraTowel booth at the International Home & Housewares Show in Chicago on March 4, 2013. (Ross Dettman/AP Images for Bounty)
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(Graphic: Business Wire)
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Bounty DuraTowel Fact Sheet (Graphic: Business Wire)
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Footage and soundbites from the Bounty DuraTowel booth at the International Home & Housewares Show, March 2-5, 2013
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