"Believe it or not, you may think your family’s kitchen is clean after you wipe up with a dishcloth, but surfaces may not be as spotless as they look because your dishcloth is actually hiding a dirty little secret"
CINCINNATI--(BUSINESS WIRE)--Bounty is proud to introduce its latest innovation, DuraTowel, a
cloth-like paper towel designed to replace germy dishcloths for a
cleaner way to clean. The result of the brand perfecting paper products
for more than 47 years, DuraTowel leaves surfaces three times cleaner*
than a used dishcloth which can redeposit millions of germs after a
single day’s use across the surfaces families come in contact with
throughout the day.
Thick and strong, even when wet, a single sheet of Bounty DuraTowel is
durable enough to tackle tough jobs like cleaning countertops, sinks and
even small appliances. Thanks to its fiber-rich design, Bounty DuraTowel
offers consumers a cloth-like experience without compromising on clean.
“Believe it or not, you may think your family’s kitchen is clean after
you wipe up with a dishcloth, but surfaces may not be as spotless as
they look because your dishcloth is actually hiding a dirty little
secret,” said Gregg Weaver, Procter & Gamble research and development
engineer for Bounty. “In P&G lab demonstrations, black lights reveal
that even after rinsing, used dishcloths can still harbor germs and drag
them around. Switching to Bounty DuraTowel means you can feel good about
cleaning up knowing you’re using a cleaner alternative than a used
Health and hygiene experts agree that paper towels are the best bet for
preventing the cross contamination of kitchen surfaces, particularly
when it comes to reducing the bacteria left behind from raw foods, meat
“To use a paper towel and then to throw it away is a very smart thing to
do, especially on any surface in your kitchen where you’ve been
preparing food,” said Dr. Elizabeth Scott, founder and co-director of
the Simmons Center for Hygiene and Community Settings at Simmons College
in Boston. “Dishcloths should be left at the sink for washing only and
should be kept away from all other surfaces to cut down on the potential
for cross contamination.”
In order to bring the benefits of Bounty DuraTowel to the masses, the
brand is introducing its new product with marketing efforts including TV
spots and more as well as launching DuraTowel to the International Home
and Housewares Show in Chicago, March 2-5. A first for the brand and
company, the Show is the world’s premier housewares marketplace and is
the ideal venue to launch the revolutionary paper towel.
Bounty DuraTowel retails for $3.19 and is available at food and grocery
as well as mass retailers nationwide. More information on DuraTowel as
well as the entire Bounty product family can be found at www.bountytowels.com.
P&G serves approximately 4.6 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in
approximately 75 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
Health and hygiene expert Dr. Elizabeth Scott of Simmons College in Boston, notable Chicago chef Stephanie Izard and Gregg Weaver, P&G Research & Development engineer (left to right) prepare for a cooking demonstration at the Bounty DuraTowel booth at the International Home & Housewares Show in Chicago on March 4, 2013. (Ross Dettman/AP Images for Bounty)