News Release

Braun Study Reveals Nearly Half of US Men Change Facial Hair Styles During Holiday Season

Brand Encourages Consumers to Give the Gift of Grooming with Innovative Shavers and Stylers

Tuesday, December 5, 2017 9:42 am EST

Dateline:

NEW YORK

Public Company Information:

NYSE:
PG
"Braun products are designed to make a man’s grooming routine the best it can possibly be through effective technology and instinctive design features"

NEW YORK--(BUSINESS WIRE)--With the holiday season upon us, Braun, the world’s most trusted* grooming brand, commissioned and recently released a study exploring partner perspectives on men’s grooming habits, looks and trends during the holiday season. Results showed that nearly half (41%) of US women noted that the men in their lives completely changed their facial hair during the holiday months, with 36% growing a full beard – proving there is no better time to ensure grooming gratification and gift loved ones with the right tools to perfect their facial hair styles.

“Braun products are designed to make a man’s grooming routine the best it can possibly be through effective technology and instinctive design features,” explains Alessandra Dolfini, Braun Global Marketing Director. “We’re excited to share the results of our research, as it clearly shows that men are more inclined to grow their facial hair during holiday and winter months. But style is also still important to them and their partner - so we want to ensure that men everywhere have the grooming tools they need to maintain their facial hair style of choice.”

Additionally, the study found that 79% of US women want the men in their life to appear well groomed, with 44% of US women surveyed feeling that poorly groomed facial hair is the most unattractive physical attribute in a potential partner.

For the 2017 holiday season, Braun is encouraging consumers to give the men in their life the grooming experience with Braun’s vast line of shaving and styling tools. Utilize the national holiday mail-in rebate where you can save up to $50 this holiday season.

  • If he prefers the classic clean shaven look, the Series 5, 7 and 9 collections will bring precision and comfort to his morning grooming routine, thanks to the world’s most efficient shaver*.
  • If he prides himself on grooming his body from head-to-toe, give him the gift to truly let his style out with Braun Multi-Grooming Kits - giving him precision and ultimate control of his ‘all-over’ look.

Braun Series 5

For the man who wants skin comfort and an exceptional shave, give him the experience of efficiency and closeness with Braun Series 5; for skin comfort, even in tricky areas. With Skin-Sensitive Technology Series 5 minimizes pressure to protect skin, and AutoSense technology and Comfort FlexHead navigate the larger as well as the smallest areas with ease. Available at Braun.com, Target.com, Amazon.com, and Walmart.com (MSRP: $129-$149)

Braun Series 7

Smart men need a smart shaver to match! Choose the Series 7, the shaver that reads and adapts to his beard with intelligent AutoSense and SyncroSonic™ technology. Its precision technology gives him a personalised close shave with no need for him to go over the same spot twice, significantly reducing the risk of skin irritation. It has adjustable shaving modes from sensitive to turbo, giving power exactly where he needs it. Available at Braun.com, Target.com, Amazon.com, and Walmart.com (MSRP: $199-$239).

Braun Series 9

Let the clean-shaven man in your life look and feel in control this year by gifting him with Braun’s best shaver*; the powerful gift of innovative design and comfort will make him look and feel in control every day. With smart AutoSense technology that adapts to beard density and gives power just where he needs it, Braun’s Series 9 gives him the ultimate, bespoke shave. Featuring unique shaving elements to Braun, including a specialized golden Titanium coated trimmer, the Series 9 is engineered for superior efficiency and gentleness on his skin. Available at Braun.com, Target.com, Amazon.com, and Walmart.com (MSRP: $279-$329).

Multi-Grooming Kits

Featuring the latest cutting element technology, Braun ensures that the blades of the included precision tools last for the lifetime of the product. Whether it’s precision trimming or contour edging, men can be in control of their style with these highly durable tools. With 60 minutes of cordless trimming and wet & dry technology in the all in one Head-to-Toe trimming kit, Braun allows men to have full flexibility with their grooming regimen and comfortably shave in the shower. The newest multi-grooming kit offerings include:

  • 6 in 1 – Braun Face & Head Trimming kit MGK3020, MSRP $24.99-$29.99
  • 7 in 1 – Braun Face & Head Trimming kit + Free Gillette Body MGK3040, MSRP $34.99-$39.99
  • 8 in 1 – Braun Face & Head Precision trimming kit + Free Gillette Flexball MGK3060, MSRP $39.99-$44.99
  • All in 1 – Braun Head to Toe Trimming kit + Free Gillette Flexball MGK3080, MSRP $59.99-$64.99

Beard Trimmers

The Braun beard trimmers each feature a precision dial that lets men choose the optimal shaving length with accuracy. The blades of the Braun Beard Trimmers are engineered to last for the lifetime of the product. The stainless steel blades are stamped, shaped and polished for maximum evenness and sharpness. This creates a seamless movement between the cutting elements, just like scissors. Batteries are made to last a lifetime, with 60 minutes of charging time allowing up to 60 minutes of powerful performance. The newest beard trimmers include:

  • Braun Beard Trimmer with 1 comb for 20 precision length settings BT3020, MSRP $19.99-$24.99
  • Braun Beard Trimmer with 2 combs for 39 precision length settings + Free Gillette Flexball BT3040, MSRP $34.99-$39.99

For additional information, please visit news.braun.com.

About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers to beauty products. Braun products enjoy worldwide distribution. Please visit http://www.braun.com for the latest news and in-depth information about the Braun brand.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contact:

for Procter & Gamble
Kari Stephenson, 212-796-9813
Kari.stephenson@ketchum.com