News Release

Canadians’ cleaning habits can lead to cross-contamination in the home

Ditch your germy dishcloth and switch to new Bounty DuraTowel

Tuesday, April 2, 2013 9:00 am EDT


"While using a reusable cloth or sponge may work to clean up messes in the kitchen, most consumers don’t sanitize them correctly or regularly enough to reduce the risk of cross-contamination and thereby protect their families from the potential illnesses that can be caused by foodborne germs."

TORONTO--(BUSINESS WIRE)--Three quarters of Canadians use a reusable dishcloth in their home at least once a day, but do they know the dirty little secrets their cloth might be hiding? Introducing Bounty DuraTowel, the new cloth-like, durable paper towel that is clinically proven to leave surfaces three times cleaner than a germy dishcloth.*

“In my lab, we study household germs, where they come from and the most effective ways to reduce the risks of infections in the home,” says Dr. Elizabeth Scott, Co-director, Simmons Center for Hygiene and Health in Home and Community. “While using a reusable cloth or sponge may work to clean up messes in the kitchen, most consumers don’t sanitize them correctly or regularly enough to reduce the risk of cross-contamination and thereby protect their families from the potential illnesses that can be caused by foodborne germs.”

After just one day’s use, dishcloths can harbour and redeposit millions of germs on surfaces, such as the kitchen counter. In fact, nearly one third of Canadians will use the same dishcloth to clean up a mess on the floor and then wipe down the kitchen counter, which can result in cross-contamination and the potential for food contamination and foodborne infections. What’s more, a recent study shows that only 22 per cent of users sanitize their dishcloth every day and eight per cent admit to never sanitizing it at all.

When it comes to how users sanitize their reusable dishcloths, one quarter simply rinses them with water. In a secure P&G lab demonstration, a black light test revealed that even after rinsing, a used dishcloth can still drag old clean-ups around.

To put new Bounty DuraTowel to the test, P&G worked with Parent Tested Parent Approved (PTPA Media) to see how the cloth-like paper towel measured up with moms; it passed with flying colours! “Bounty DuraTowel is a sanitary way to replace that dingy old dishcloth,” commented parent-tester Nicole K. “It’s the perfect option for cleaning up messes around the home ‘lickity-split’… DuraTowel will definitely be my go to in the long run.”

The Bounty DuraTowel difference:

  • A unique structure that provides outstanding performance when wet
  • Feels and cleans like a cloth with a new cloth-like embossed design
  • A fresh sheet is cloth-like and strong enough to tackle tough jobs like cleaning countertops, sinks, and even small appliances
  • Clinically proven to leave surfaces 3 times cleaner than a germy dishcloth* that could redeposit germs on surfaces families come in contact with throughout the day

Dr. Scott recommends the following tips to maintain a healthy kitchen and home:


Wash your hands – Prior to any meal preparation, wash your hands often with warm, soapy water and dry them


Wash and sanitize surfaces and utensils - Reduce the risk of contamination in the kitchen by washing and sanitizing all countertops, cutting boards and utensils that come into contact with food. Do this before and after preparing food and try Bounty DuraTowel to help clean up larger messes and wipe down surfaces


Separate your food - Make sure to always separate your raw foods, such as meat and eggs, from cooked foods and vegetables to avoid cross-contamination, which is one of the leading causes of foodborne illness**. Use separate cutting boards for meats and for vegetables etc.


Keep your fridge clean - One way to reduce the risk of cross-contamination is to keep the fridge clean and to keep foods covered since many bacteria and molds are able to grow at refrigerator temperatures. Clean your fridge using a kitchen sanitizer and Bounty DuraTowel


Wash reusable grocery bags – Wash and thoroughly dry your reusable grocery bags frequently, especially if you are carrying raw meat, fish, poultry, seafood or vegetables

As the Official Sponsor of Spills for Donut Showdown, Food Network Canada’s newest competition series, Bounty paper towel will be helping some of the best donut makers from across North America keep their prep stations clean and mess-free. Donut Showdown premieres Tuesday, April 2 at 10pm ET/PT exclusively on Food Network Canada. Join Bounty for a twitter party during the premiere with the hashtag #BountyShowdown.

More information on the entire Bounty product line-up can be found at Bounty is at and @Bounty.

*1tsp. spaghetti sauce, 10 mls. coffee, 1/8 tsp creamer on laminate countertop

**The Simmons Center for Hygiene and Health

About the Survey

For the study, a national sample of Canadians 18 years of age and older were randomly selected from TNS Canada’s Internet research panel and invited to complete an online survey. In total, 1,000 adults completed the questionnaire between March 7 and March 11, 2013. The survey data was weighted to reflect the demographic distribution of Canadian consumers.

About P&G

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.


MSL Canada
Nicole Tuschak, 416-847-1310
P&G Family Care
Joyce Law, 416-730-5963