"Both my sons, Connor and Cameron lived at the rink and if we didn’t spray the equipment with Febreze after every game, there would have been some serious odour havoc in our home."
TORONTO--(BUSINESS WIRE)--(NYSE:PG): Bathroom, laundry room and garbage stinks are
considered among some of the worst for Canadians. No matter how foul
their smells however, there is no stink we consider greater than that of
the beloved hockey bag. The truth is, no matter how much we Canucks love
our hockey, we absolutely do not love the stink that goes along with it.
The Canada-wide air care survey measured major scent pain points for the
population and uncovered this national truth about our country’s
favourite pastime. While the hockey bag smells bad, among hockey
households, nearly three quarters of Canadians (71%) consider it a part
of hockey culture. That said, they go to great lengths to avoid the
dreaded scent including throwing out equipment because it smelled so bad
(54%), or driving home with the windows open to air out a hockey bag
“It’s not really surprising to hear that most people feel as though
they’ve tried everything they can to get rid of the smell. I’ve been
there,” explains Kelly McDavid, mother of All-Star NHL player, Connor
McDavid. “Both my sons, Connor and Cameron lived at the rink and if we
didn’t spray the equipment with Febreze after every game, there would
have been some serious odour havoc in our home.”
While other air fresheners simply mask odours, Febreze with OdorClear™
technology cleans them away by deactivating the scent molecules and
replacing them with a light, fresh scent. In fact, three-quarters of
hockey households (76%), already use Febreze to spray their hockey
A proprietary formula from Febreze, OdorClear™ is made up of
hard-working odour-eliminating ingredients, plus long lasting scents.
Compounds like odour trappers, odour converters, odour neutralizers and
odour magnets make up the essential formula for the product and
together, produce a freshness that can’t be stopped. Some of the odour
removal technology works instantly to eliminate odour and leave a fresh
scent, while other technology activates over time and continues to work
even after it is finished being sprayed.
Odour Woes Extend Indoors During Winter Months Aside from
hockey, winter is prime-time for other unsavoury smells. The survey
showed that during the winter months, half of Canadians (51%) spend 75
per cent of their time, or a total of 18+ hours per day indoors. From
bathroom odour and garbage stink, to lingering pet and cooking smells,
time indoors during the winter months is wreaking havoc on our air
How the Stink Stacks Up Across Canada
In Western provinces, 42 per cent cite the stinking up the bathroom as
the stinkiest habit, four per cent above the national average, as well
as not taking out the garbage (40% vs. 31% National Average). Western
Canadians also lead the study in being most likely to complain about
rotting food left in the fridge (22% vs. 16% National Average).
Quebecers are also more likely to be concerned with stinky habits such
as not cleaning out the kitty litter or pet cage (26% vs. 20% National
Average) and persistent cooking odour (26% vs. 17% National Average),
with a habit of ‘not flushing’ also being above the national average
(16% vs. 13% National Average).
In Atlantic Canada, among hockey households, a whopping 95 per cent
are searching for reprieve from the smell of the hockey bag. This
region leads the national average in odour removal methods including
airing out equipment (93% vs. 87% National Average), washing equipment
regularly (84% vs. 79% National Average) and spraying Febreze (86% vs.
76% National Average).
Febreze with OdorClear™ Technology for is available now across Canada
where your favourite home care products are sold and retails from
About the survey The Air Care Study was conducted by Kantar
TNS between December 8 and 12, 2016. For the study, a national sample of
Canadians 18 years of age and older was randomly selected from Kantar
TNS’ internet research panel and invited to complete an online survey.
In total, 1151 adults completed the questionnaire and the survey data
were weighted to reflect the demographic distribution of Canadian
About Febreze® In 1998, Procter & Gamble (P&G) gave
households a breath of fresh air with the launch of Febreze®, known
today as the preeminent brand for providing a fresh, clean scent and
eliminating odours from fabrics and the air. Febreze® boasts a line of
products with freshness capabilities that range from ridding of pet
odours and tackling sweat stink to decorating the home with scent and
freshening on the go. Febreze® continues to be one of the fastest
growing brands in P&G’s portfolio of household brands and bring
innovative products to market. Fresh air is an essential and basic human
right, and that the air we breathe can give us “fresh starts.”
About Procter & Gamble P&G serves consumers around the
world with one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®,
Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com
for the latest news and information about P&G and its brands.