"At Charmin we believe every trip to the bathroom should be something to enjoy"
CINCINNATI--(BUSINESS WIRE)--It’s the dawning of a new tailgating age as Charmin toilet paper teams
up with the Denver Broncos and Baltimore Ravens to kick off the 2013
football season in style. Charmin is kicking off the Charmin Relief
Project, a program designed to bring consumers better bathroom
experiences when they are away from home, starting by bringing
state-of-the-art restrooms to Denver, when the Denver Broncos host the
Super Bowl XLVII Champions, the Baltimore Ravens.
With the launch of the NFL football season, fans around the country are
eagerly anticipating the first day back at the stadium, complete with
tailgates, great food and drinks, and friends. While tailgating is a big
part of fans’ football experience, it also brings along the inevitable
trips to portable potties. This year, Charmin is putting a fresh spin on
the standard tailgate bathroom experience, delivering upscale restrooms
to football fanatics at tailgates across the country.
The Charmin Relief Project will kick-off in Denver, continue on to three
other stadiums, providing approximately 20 clean and fresh-smelling
portable restrooms to football’s biggest fans, then continue beyond
football and tailgating season to surprise and delight consumers
throughout the year. This fall, tailgaters at four NFL games will be
invited to enjoy an upscale bathroom experience outfitted with
attendants to ensure each and every Charmin restroom visit is as great
as the first.
“At Charmin we believe every trip to the bathroom should be something to
enjoy,” said Janette Yauch, Charmin Brand Manager at P&G. “The Charmin
Tailgating-Potties provide our version of a bathroom experience
touchdown – providing soft, perfect relief when fans need it most.”
In addition to creating a far better restroom experience, Charmin will
provide interactive games and activities to help fans make the most of
their tailgate. Visitors to the Charmin End Zone will also be invited to
win fun, Charmin-themed prizes (coupons, seat cushions, etc.).
Joining the team this year will be actress, TV host, former NFL
cheerleader and life-long football fan, Stacy Keibler.
“I’ve been a football fan my entire life and I love to tailgate before
the games,” said Charmin spokesperson, Stacy Keibler. “I’m very excited
to partner with Charmin on their efforts to provide a better bathroom
experience to football fans!”
The former Baltimore Ravens cheerleader dedicates much of her time to
causes and topics related to health and fitness, sitting on the advisory
board of After-School All-Stars, a program that provides after-school
programs such as academic support, enrichment opportunities and health &
fitness activities for children in need.
Charmin is part of P&G’s overall sponsorship of the NFL that includes
Gillette, Head & Shoulders, Old Spice, Duracell, Vicks, Tide, and
To learn more about Charmin, visit Facebook.com/Charmin or @Charmin.
Charmin has been America's most popular toilet paper for more than 25
years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra
Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet
paper; Charmin Sensitive - with gentle and soothing lotion with a touch
of aloe & E; and Charmin Freshmates - flushable moist wipes. For more
information on Charmin, visit http://www.charmin.com/.
About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®,
Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®,
Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®,
Wella®, and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
Stacy Keibler and the Charmin Bear have some game time fun while The Charmin Relief Project helps bring fans an upgraded tailgate bathroom experience before Thursday night's kickoff game at Sports Authority Field at Mile High, Sept. 5, 2013, in Denver. (Jack Dempsey/AP Images for Charmin)