News Release

Charmin® Restrooms Opens in Times Square this Holiday Season

Actor and Writer Dax Shepard Unveils Storefront of Playfully Unique Restroom Stalls at Toilet Paper Cutting Ceremony

Wednesday, December 6, 2017 7:00 am EST

Dateline:

NEW YORK

Public Company Information:

NYSE:
PG

Charmin officially opens Charmin Restrooms in Times Square, giving NYC the one thing it lacks– clean, free restrooms

NEW YORK--(BUSINESS WIRE)--Today, Charmin officially opens Charmin Restrooms in Times Square, giving New York City the one thing it lacks – clean, free restrooms. With more than half a million people making their way through Times Square this holiday season, they will discover that going to a public bathroom isn't something they have to do, but something they can’t wait to do at Charmin Restrooms.

These are not your everyday, ordinary bathrooms. There are 14 unforgettable and playful stalls designed to transport people to another place through immersive sights and sounds. From experiencing the expanse of “Mt. Everest” to peeing “Under the Sea,” visitors will get the exclusive opportunity to Enjoy the Go where no one has ever gone before. Charmin Restrooms will be open from December 6-24 at 1601 Broadway between 48th and 49th streets from 10:00 a.m. to 10:00 p.m. EST daily.

“At Charmin, the thought of a bad bathroom experience is unbearable. When we heard millions of New Yorkers were settling for sub-par options when on the go, we knew we had to step in,” said David Mullaly, Brand Manager, Charmin. “The Charmin Restrooms are our way of having their back this holiday season in the best way we know how. Each stall is a unique experience so they can really Enjoy the Go.”

Actor, writer and director Dax Shepard is joining Charmin to officially open Charmin Restrooms at a toilet paper cutting ceremony today.

“I’m in New York City with the family a lot, and trying to find a public restroom is harder than you may think, let alone one that doesn’t require a hazmat suit,” said Shepard. “I want to help give the gift of comfort and cleanliness to a city I love, which is why I’m teaming up with Charmin to bring Charmin Restrooms to Times Square. Throughout the holiday season, these mini-sanctuaries will be Roman baths for your bottom.”

Charmin had restrooms available in New York City during the holidays from 2006 through 2010. Charmin Restrooms is making a triumphant return to Times Square after seven years to help all people Enjoy the Go, on the go. Throughout the month, some special guests will be stopping by to surprise and delight people with bathroom jokes, singing performances and potty games.

People can visit Charmin.com to find out more information.

About Procter & Gamble [NYSE:PG]

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contact:

For Procter & Gamble
Angie McAuliffe
mcauliffe.am@pg.com
or
For MSLGROUP
Jessica Spano, 646-500-7654
Jessica.spano@mslgroup.com

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Charmin Restrooms (Photo: Business Wire)
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Charmin Restrooms “Fireworks Stall” (Photo: Business Wire)
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Charmin Restrooms “Stadium Stall” (Photo: Business Wire)
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Charmin Restrooms “Lantern Stall” (Photo: Business Wire)
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Charmin Restrooms “Dropping Logs Stall” (Photo: Business Wire)
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Charmin Restrooms “Broadway Stall” (Photo: Business Wire)
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Charmin Restrooms “Broadway Stall” (Photo: Business Wire)
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Charmin Restrooms “Throne Stall” (Photo: Business Wire)
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Charmin Restrooms “Throne Stall” (Photo: Business Wire)
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Charmin Restrooms “Newsstand Stall” (Photo: Business Wire)
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Charmin Restrooms “Newsstand Stall” (Photo: Business Wire)
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