P&G Corporate Newsroom

Cleaning for a Reason Cleans Homes for Women in Cancer Treatment

Procter & Gamble supports charity with Limited Edition ‘Pink’ Swiffer Starter Kit, making life easier, and cleaner, for women with cancer

Tuesday, October 16, 2012 10:35 am EDT

Dateline:

DALLAS

Public Company Information:

NYSE:
PG
"Research shows that about 1-in-8 U.S. women will develop invasive breast cancer over the course of her lifetime and that is just one form of cancer that impacts women. We have a lot of work to do"

DALLAS--(BUSINESS WIRE)--Cleaning for a Reason, a grassroots, Dallas-based organization that provides free housecleaning services to women undergoing cancer treatment across North America, is kicking off Breast Cancer Awareness Month through a partnership with sponsor Procter & Gamble.

P&G's vibrant pink Limited Edition “Pink” Swiffer Starter Kits, available at Walmart, will help raise awareness of Cleaning for a Reason, and support the organization's mission of making life just a little easier for women using their much-needed energy to fight cancer.“The support of P&G will help us spread the word about our organization’s mission to deliver free house cleaning services to women fighting all forms of cancer,” said Debbie Sardone, president and founder of Cleaning for a Reason. “That will help us extend our reach further than ever before. More women facing cancer will learn about our services and more partners will learn how they can help.”

Cleaning for a Reason “brings meaning to cleaning” by partnering with local cleaning companies in the United States and Canada. Over the past two years alone, the organization has expanded from 800 partner maid services to more than 1,000, while donating $1.3 million in cleanings to more than 4,600 women. Cleaning services that partner with Cleaning for a Reason have collectively donated more than $2.9 million in free services to more than 10,000 women with cancer since 2006.

“Research shows that about 1-in-8 U.S. women will develop invasive breast cancer over the course of her lifetime and that is just one form of cancer that impacts women. We have a lot of work to do,” said Sardone. “Our sponsors, our partners and our volunteers are clearly ready to roll up their sleeves and do the work that needs to be done… from generating support to mopping floors.”

About Cleaning for a Reason
Cleaning for a Reason partners with local cleaning companies from the United States and Canada to offer free housecleaning to women diagnosed with cancer. The organization has donated $1.3 million in cleaning services to more than 4,600 women over the past two years. Partner cleaning organizations have collectively donated more than $2.9 million in free services to more than 10,000 women with cancer since 2006, and Cleaning for a Reason is on target to surpass that milestone by 50 percent in 2012. To learn more about Cleaning for a Reason or to apply for the services, visit www.cleaningforareason.org.

About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Contact:

Cleaning for a Reason
Debbie Sardone, 877-337-3348
info@cleaningforareason.org
or
Real News PR
Jeff Crilley, 214-226-3327
jeffcrilley@realnewspr.com
or
Procter & Gamble
Tim Marrin, 479-200-7525
marrin.tp@pg.com
or
Mitchell Communications Group
Kay McDowell, 479-439-3772
Kay.mcdowell@mitchcommgroup.com