"Our sponsors, our partners and our volunteers are clearly ready to roll up their sleeves and do the work that needs to be done… from generating support to mopping floors."
DALLAS--(BUSINESS WIRE)--Cleaning for a Reason, a grassroots, Dallas-based organization that
provides free housecleaning services to women undergoing cancer
treatment across North America, is kicking off Breast Cancer Awareness
Month through a partnership with sponsor Procter & Gamble.
P&G's vibrant pink Limited Edition “Pink” Swiffer Starter Kits,
available at Walmart, will help raise awareness of Cleaning for a
Reason, and support the organization's mission of making life just a
little easier for women using their much-needed energy to fight
cancer.“The support of P&G will help us spread the word about our
organization’s mission to deliver free house cleaning services to women
fighting all forms of cancer,” said Debbie Sardone, president and
founder of Cleaning for a Reason. “That will help us extend our reach
further than ever before. More women facing cancer will learn about our
services and more partners will learn how they can help.”
Cleaning for a Reason “brings meaning to cleaning” by partnering with
local cleaning companies in the United States and Canada. Over the past
two years alone, the organization has expanded from 800 partner maid
services to more than 1,000, while donating $1.3 million in cleanings to
more than 4,600 women. Cleaning services that partner with Cleaning for
a Reason have collectively donated more than $2.9 million in free
services to more than 10,000 women with cancer since 2006.
“Research shows thatabout 1-in-8 U.S. women will develop
invasive breast cancer over the course of her lifetime and that is just
one form of cancer that impacts women. We have a lot of work to do,”
said Sardone. “Our sponsors, our partners and our volunteers are clearly
ready to roll up their sleeves and do the work that needs to be done…
from generating support to mopping floors.”
About Cleaning for a Reason Cleaning fora Reason
partners with local cleaning companies from the United States and Canada
to offer free housecleaning to women diagnosed with cancer. The
organization has donated $1.3 million in cleaning services to more than
4,600 women over the past two years. Partner cleaning organizations have
collectively donated more than $2.9 million in free services to more
than 10,000 women with cancer since 2006, and Cleaning for a Reason is
on target to surpass that milestone by 50 percent in 2012. To learn more
about Cleaning for a Reason or to apply for the services, visit www.cleaningforareason.org.
About Procter & Gamble P&G serves approximately 4.6
billion people around the world with its brands. The Company has one of
the strongest portfolios of trusted, quality, leadership brands,
including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®,
Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®,
Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®,
Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G
community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com
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