"Crest 3D White® is committed to providing the best-in-class when it comes to innovative products"
CINCINNATI--(BUSINESS WIRE)--Introducing Crest 3D White® Whitestrips Luxe Supreme FlexFit,
the latest innovative addition to the Crest 3D White Whitestrips family.
Crest 3D White® Whitestrips Luxe Supreme FlexFit will allow
consumers the chance to achieve a brilliant white smile for all of
life’s special occasions. These new Whitestrips are the best-fitting
Whitestrips yet, and provide 30% more whitening coverage to custom fit
each individual’s unique smile.
Crest 3D White Whitestrips’ new FlexFit technology allows the
Whitestrips to stretch around the smile for better coverage and easier
application. Additionally, it provides a strong grip for a comfortable
and easy whitening experience, whitening as well as a $500 in-office
professional treatment* for a brilliant white smile from any angle.
“Crest 3D White® is committed to providing the best-in-class when it
comes to innovative products,” said Doreen Bayliff, Vice President, P&G
North America Oral Care. “The new Crest 3D White® Whitestrips
LuxeSupreme FlexFit provide our best whitening yet, and
deliver even more coverage and a customized fit for everyone’s unique
In July, Crest 3D White® announced its first ever global partnership
with multi-platinum artist and two time GRAMMY award-winning star,
Shakira. An ambassador that embodies a dazzling white multi-dimensional
smile, Shakira will represent the brand globally including all the Crest
3D White® Whitestrips.
About Procter & Gamble P&G serves approximately 4.8
billion people around the world with its brands. The Company has one of
the strongest portfolios of trusted, quality, leadership brands,
including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®,
Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®,
Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The
P&G community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.