"Using products such as Crest and Oral-B can give parents a peace of mind that their children are receiving excellent oral care – while knowing that these are products children will want to use."
CINCINNATI--(BUSINESS WIRE)--Crest and Oral-B have teamed up with actress and mom of three, Jennie
Garth, and her 9-year-old daughter, Lola, to inspire children and
parents alike to brush up on their oral hygiene before heading
back-to-school this fall. Together, they hope to educate families about
how important it is to practice healthy lifestyle habits beginning at an
early age – and how those habits can help children maintain good health
and build confidence into adulthood.
“As a parent, I want to build a strong and healthy foundation for my
daughters, which is why I have always tried to instill good habits
related to nutrition, fitness and oral care,” says Garth. “Sometimes
it’s more difficult to keep routines in place during the summer. The
back-to-school season is a great time to build a schedule that works for
the whole family and to identify the right tools to ensure we take the
best care of ourselves.”
Crest and Oral-B are making it easier than ever to maintain healthy oral
care habits this school year by introducing products to its kid-focused
lines that make the process fun and worry-free for all ages. Crest and
Oral-B Pro-Health FOR ME™, the FIRST complete line of oral care products
for tweens (kids eight and up), has launched a new electric toothbrush
to address oral care issues affecting this specific age group,
particularly those with braces. Oral-B Stages, designed for children
ranging from four months to seven years of age, has added a Disney®
favorite, Jake and the Neverland Pirates™, to the product line.
“The most important part of oral care happens at home. Proper brushing
and flossing habits, along with regular dental checkups, can help
children establish positive lifestyle habits, while also preventing
tooth decay and gum disease,” advises Dr. Jennifer Salzer, dentist,
orthodontist and mom of four. “Using products such as Crest and Oral-B
can give parents a peace of mind that their children are receiving
excellent oral care – while knowing that these are products children
will want to use.”
Crest and Oral-B want to help families re-establish their daily routines
before school starts. To do so, they are partnering with CafeMom®, an
online community for moms nationwide, to host a special event featuring
Jennie Garth and daughter Lola in NYC on Wednesday, August 8th.
During the event, parents and kids of all ages will have the opportunity
to participate in fun activities and learn about the newest dental
health products from Crest and Oral-B. Additionally, Jennie Garth will
be answering your questions on the Oral-B
Facebook page on Wednesday, August 8th at 12:00 p.m. ET. Join
her to learn about her family’s back-to-school preparations, how she
juggles it all as a working mom of three, her secrets to maintaining a
healthy smile, and much more.
More information about Oral-B Stages and Crest and Oral-B Pro-Health FOR
ME is available at oralb.com/stages and crestprohealth.com. Like Crest
on Facebook or follow them on Twitter (@Crest,
to receive updates from the brands and learn more about children’s
A trusted leader in oral health, Crest was the first oral care brand to
secure the ADA Seal of Acceptance for a clinically proven fluoride
toothpaste. Since first introducing fluoride toothpaste 54 years ago, it
is estimated that Crest has helped prevent more than half a billion
cavities in the United States. Headquartered in Cincinnati, OH, Crest is
owned and distributed by Procter & Gamble.
Oral-B is the worldwide leader in the over $5 billion brushing market.
Part of the Procter & Gamble Company, the brand includes manual and electric
toothbrushes for children and adults, oral irrigators and interdental
products, such as dental
floss. Oral-B manual toothbrushes are used by more dentists than any
other brand in the U.S. and many international markets.
About Procter & Gamble
P&G serves approximately 4.4 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in about
80 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.