CINCINNATI--(BUSINESS WIRE)--According to a recent survey by Wakefield Research on behalf of
Fixodent, denture wearers are more likely to limit their behavior,
ignore certain foods and avoid certain social situations due to their
dentures. This can lead to avoiding certain activities or interactions
that can lead to living life to the fullest. In addition to
understanding denture wearers’ attitudes and fears around their
dentures, this survey explores denture wearers’ lack of education around
denture adhesive and the benefits this type of product can provide to
enhance people’s everyday lives.
Even after adjusting to life with dentures and embracing their new
smile, many people find it difficult to regain their everyday routine.
While there’s no need to stop indulging in great meals with dentures,
72% of respondents admit they avoid some type of food, including: corn
on the cob (38%), nuts (29%), apples (25%) and steak (19%). Even between
meals they’re skipping things – with over half (52%) of respondents
In addition to ordering “denture-safe” food, more than 1 in 3 denture
wearers admit to skipping an activity such as: eating out in public
(29%), being intimate (16%) and going out with friends or family (11%)
because they feel self-conscious about their dentures. Another concern
for denture wearers is an increase in oral health issues (77%) since
receiving dentures. This includes:food left under dentures after
eating (64%), gum irritation or soreness (34%), pain while eating (18%)
and bad breath (14%).
Most denture wearers don’t understand that a denture adhesive can assist
in protecting your mouth from the hidden enemies of food particles and
odor causing bacteria. Of adults ages 45+ who wear dentures or partials,
80% believe adhesive is only necessary to improve denture stability and
“Using an adhesive is a simple step you can take to make a difference in
your mouth’s oral hygiene. Fixodent helps to protect your mouth from
food particles and kills odor-causing bacteria for a clean mouth and
fresh breath. With Fixodent, you can eat, drink, laugh, and go about
your day knowing that your dentures will stay in place,” says Fixodent
Brand Manger Matthew Martin.
Of those respondents that use denture adhesive, 76% agree that they
can’t imagine not using it again and 80% say denture adhesive is “easy
Although respondents admit to limiting their social behavior and an
increase in oral hygiene issues, denture wearers are confident about
their new smile. Most (63%) are able to talk freely with friends, family
and professionals about their dentures.
Fixodent comes in several easy-to-use varieties, protecting your mouth
from food particles and killing odor-causing bacteria and providing you
with a long, strong hold. Fixodent products include:
Survey Methodology The 2013 Fixodent Survey was conducted by
Wakefield Research (www.wakefieldresearch.com)
among 500 U.S. adults, ages 45+ who wear dentures or partials, between
March 28th and April 3rd, 2013, using an email invitation and an online
survey. Results of any sample are subject to sampling variation.
The magnitude of the variation is measurable and is affected by the
number of interviews and the level of the percentages expressing the
results. For the interviews conducted in this particular study, the
chances are 95 in 100 that a survey result does not vary, plus or minus,
by more than 4.4 percentage points from the result that would be
obtained if interviews had been conducted with all persons in the
universe represented by the sample.
About Fixodent The Fixodent brand is the leading brand of
denture adhesive in the US. The brand includes denture adhesive creams
and powders for the denture-wearing population and is part of the
Procter & Gamble Company.
About Procter & Gamble Four billion times a day, P&G
brands touch the lives of people around the world. The company has one
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