"It’s important to talk with your doctor to find the right treatment plan that works for you."
CINCINNATI--(BUSINESS WIRE)--Whether it’s gourmet French cuisine, or a cheesy pepperoni pizza, food
lovers of all kinds are taking to the streets, the food blogs, and the
trendy food shows to learn more about trying different cuisines or the
newest, trendy restaurant in town. While this commonly enjoyed passion
is often a satisfying and delicious experience, that’s not always the
case for the 50 million Americans who suffer from frequent heartburn1
– or who experience heartburn symptoms two or more days a week.
According to a recent survey conducted by Wakefield Research for Procter
& Gamble, which brings you Prilosec OTC®, 78% of
Americans aren’t enjoying the activities they love – including trying
new foods or eating at restaurants because of their heartburn symptoms.
While frequent heartburn may be a reality for many Americans, the
treatment options can often be overwhelming. Dr. Su Sachar,
gastroenterologist at Cedars-Sinai Medical Center in Los Angeles, makes
sure her patients know the difference.
“Unlike antacids that neutralize acid after the fact and histamine2 (H2)
blockers that offer quick relief but do not stop heartburn for long,
it’s possible just one 20.6mg Prilosec OTC pill a day in the morning for
14 days as directed stops frequent heartburn symptoms at the source for
24 hours of zero heartburn,” Dr. Sachar noted. “It’s important to talk
with your doctor to find the right treatment plan that works for you.”
“It’s possible that, while taking just one pill a day as directed, a
14-day course of Prilosec OTC can control, and in many cases, eliminate
frequent heartburn symptoms. Prilosec OTC may take one to four days for
full effect and should not be taken for more than 14 days or more often
than every four months unless directed by a doctor. It is not intended
for immediate relief.”
Dr. Sachar offers the following tips for those suffering from frequent
heartburn to prevent symptoms:
Get educated. One of the best defenses is to arm yourself with
information. Often, my patients are unaware that some medications are
designed to block the acid that causes heartburn and some are designed
to treat symptoms after they start. Others often fall prey to the
common myth that they have to suffer through daily symptoms, without
realizing there are proactive treatment methods. The more you know
about frequent heartburn, the better you will be able to treat it.
Know your food triggers. Don’t avoid your favorite restaurants
or experimenting with new flavors. Just be mindful of your heartburn
triggers. For most of my patients experiencing frequent heartburn, I
recommend eliminating the most common heartburn triggers such as
coffee, alcohol, chocolate and spices.
Engage in low-impact exercise. While more than half of people
surveyed do not think weight gain impacts frequent heartburn,
maintaining a healthy weight is an important part of managing symptoms
for many people. It is important to note that high-impact exercises
like running or jogging can aggravate symptoms, so check with your
doctor before beginning an exercise program.
For more information on how to best manage your frequent heartburn or to
see if you qualify for a free sample, visit www.prilosecotc.com
About the Study
The Prilosec OTC Survey was conducted by Wakefield Research (www.wakefieldresearch.com)
among 1,001 Americans, ages 18 and older, who experience heartburn
episodes two or more days per week, between April 5th and
April 24th, 2012, using an email invitation and an online
Results of any sample are subject to sampling variation. The magnitude
of this variation is measurable and is affected by the number of
interviews and the level of the percentages expressing the results. For
the interviews conducted in this particular study, the chances are 95 in
100 that a survey result does not vary, plus or minus, by more than 3.1
percentage points from the result that would be obtained if interviews
had been conducted with all persons in the universe represented by the
About PRILOSEC OTC
PRILOSEC OTC® is the #1 Doctor recommended† and #1
Pharmacist recommended‡ OTC acid reducer for the treatment of
frequent heartburn. PRILOSEC OTC is the #1 selling OTC heartburn
medicine* on the market that can work for 24 hours with one pill a day
by directly shutting down many acid pumps in your stomach when used as
directed for 14 days for treating frequent heartburn. For more
information about PRILOSEC OTC, visit www.prilosecotc.com.
PRILOSEC OTC is available over-the-counter through an alliance between
P&G and AstraZeneca.
† Source Healthcare Analytics: OTC Acid Reducer Category, through June
‡ Based on Pharmacy Times 2012 Survey.
* P&G calculation based in part on dollars sold reported by The Nielsen
Company in the US market for the Stomach Remedies Category for the 12
month period ending the week of January 14, 2012.
About Procter & Gamble
P&G serves approximately 4.4 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in about
80 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
1. National Heartburn Alliance. The Burn Factor: A Survey of the Effects
of Frequent Heartburn on Quality of Life. A National Look. Chicago, Ill:
National Heartburn Alliance; 2003.