P&G Corporate Newsroom

Extreme Athlete Diana Nyad Plans 48-Hour Continuous Swim to Help Victims of Hurricane Sandy

“Nyad Swim for Relief” Allows New Yorkers and Celebrities to Join Diana and P&G to Raise Funds for AmeriCares

Tuesday, September 24, 2013 6:30 am EDT

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"Procter & Gamble has a long history of responding to natural disasters through the power of our brands and our people. The Nyad Swim for Relief is a continuation of that commitment."

NEW YORK--(BUSINESS WIRE)--Fresh off her record-breaking swim from Cuba to Florida, long-distance swim legend Diana Nyad today announced a 48-hour continuous "Swim for Relief” to take place in New York City’s Herald Square on Oct. 8 – 10, 2013 in support of Hurricane Sandy recovery efforts. The swim will raise funds for AmeriCares, a nonprofit global health and disaster relief organization that delivers medicines, medical supplies and aid to people in need around the world and across the United States. P&G brands such as Duracell, Tide and Secret are underwriting all production costs for the Nyad Swim for Relief, maximizing the funds donated that directly support AmeriCares Sandy-related recovery activities.

“As we near the one year anniversary of Hurricane Sandy, it’s crucial that we recognize the importance of disaster relief – not just in the days following an event, but in the months and years that follow,” said Diana Nyad. “The ’Nyad Swim for Relief’ allows me to demonstrate strength and endurance in a statement of solidarity with those who have suffered in communities I care about.”

A 120-foot long, two lane pool will be installed in Herald Square for the event, allowing New Yorkers to witness Diana’s endurance firsthand and cheer her on as she raises funds for those in need. Celebrities, community leaders, local organizations and everyday New Yorkers are invited to swim alongside Diana. Those in and outside of New York can also participate by directly donating funds, or starting their own fundraising efforts, at www.NyadSwimforRelief.com, in addition to offering words of encouragement through social media by using the #SwimForRelief hash tag. Submitted tweets and posts will be featured onsite at the event and shared with Diana as she swims toward her goal.

Hurricane Sandy caused approximately $70 billion in damage across the Eastern seaboard, destroying 12,500 homes in New Jersey alone. To-date, in Ocean County, NJ, more than 25,000 residents are still displaced from their homes and in New York FEMA has again extended its deadline for Transitional Sheltering Assistance – demonstrating the continued need for these recovery efforts.

“By supporting Diana, we can improve the lives of Sandy victims and help restore a sense of normalcy to lives disrupted by disasters,” said Melanie Healey, P&G North America Group President. “Procter & Gamble has a long history of responding to natural disasters through the power of our brands and our people. The Nyad Swim for Relief is a continuation of that commitment.”

In the days following Hurricane Sandy, P&G's corporate disaster response included the distribution of 23,000 personal care kits,176 tons of pet food and 10 truckloads of essential products to areas affected by the storm. Duracell also shared 125,000 batteries, recharged more than 1,000 cell phones and helped 10,000 families, while the Tide Loads of Hope team washed, dried and folded nearly 2,900 loads of laundry and donated 10,000 bottles of Tide to areas throughout the Northeast.

In addition to sponsoring sections of the Nyad Swim for Relief 48-hour schedule, P&G brands such as Duracell, Tide and Secret will also have a presence at the event that includes:

  • A Duracell rapid responder relief truck will be on-site allowing participants to recharge, reconnect and recover by providing the power they need. The Duracell truck is typically deployed to areas affected by disasters and is capable of delivering more than one ton of batteries and one thousand hours of power to remote locations to help victims stay powered up when they need it most.
  • Tide representatives will be on-site providing fresh towels to all swim participants. In times of disaster, the Tide Loads of Hope program provides relief through its free mobile laundromat that houses 32 energy-efficient washers and dryers capable of cleaning 300 loads of laundry every day.
  • Secret will be on-hand to celebrate fearless women and female heroes of Hurricane Sandy relief efforts. Secret is a long-time supporter of Diana Nyad and sponsor of her recent record-breaking swim from Cuba to Florida.
  • As the "Official Sponsor of Nyad Relief Moments," the event's locker room and bathroom will be “Charmin-ized” for an upgraded experience as part of the Charmin Relief Project. Charmin wants to help Diana and participants make the most of their break from the pool to “enjoy the go” with the comforts of home. In the wake of Hurricane Sandy, Charmin donated 223,672 rolls of toilet paper and was part of the P&G Mobile Relief Center, which provided free services for all victims, responders and their families.

AmeriCares has more than 30 years of experience responding to major disasters across the globe, including Hurricane Katrina, the 2010 Haiti earthquake and the 2011 Japan earthquake and tsunami. In the months following Hurricane Sandy, AmeriCares distributed more than $6.4 million in aid to help survivors, including $3.5 million for medicines and relief supplies and $2.9 million in grants to community organizations providing services such as storm clean-up and mental health counseling. AmeriCares has been a P&G partner since 1987.

“The struggle to recover from Hurricane Sandy is a daily reality for thousands of families and many communities in the New York region. As many as 25,000 people in the hardest-hit areas of New Jersey are still displaced from their homes,” said AmeriCares President and CEO Curt Welling. “By using her unique platform to bring awareness to the ongoing need, Diana Nyad is performing another amazing feat to add to her already superhuman accomplishments.”

To donate to AmeriCares and learn more about the Nyad Swim for Relief, visit www.NyadSwimforRelief.com.

About Diana Nyad

At 64, Diana Nyad completed her lifelong dream of swimming from Cuba to Florida, proving that determination, guts and resilience can make the journey to even the most Xtreme Dream® inspirational. As Diana swam, much of the country followed her every stroke.

Back in the 1970s, Diana Nyad was known as the greatest long-distance swimmer in the world. Her world records, such as circling Manhattan Island and crossing the 102.5 miles between the Bahamas and Florida, led to induction to the International Women’s Sports Hall of Fame and many other honors.

Diana left swimming at the age of 30 with one regret - In 1978, after battling the odds in the open ocean for 41 hrs and 49 mins, Diana was forced to abandon her never-before swum challenge of reaching Florida from Cuba. However, as 60 approached, Diana found herself returning to the water to realize her dream swim. Her drive toward Xtreme Dreams has inspired many to live their own lives with similar passion.

About AmeriCares

AmeriCares is a nonprofit global health and disaster relief organization that delivers medicines, medical supplies and aid to people in need around the world and across the United States. Since it was established in 1982, AmeriCares has distributed more than $11 billion in humanitarian aid to 164 countries. For more information, visit americares.org.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Contact:

Media
Citizen Paine
Kristen Mueller, 212-613-4952
kristen.mueller@citizenrelations.com
or
15 Minutes Inc.
Nancy Becker
nancy@15minutesinc.com

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"Nyad Swim for Relief" allows New Yorkers and celebrities to join Diana Nyad and P&G to raise funds for Hurricane Sandy victims
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