News Release

Febreze Celebrates STXfilms’ “A Bad Moms Christmas” With the Brand’s First-Ever Scented Red Carpet and Urges Folks To #LiveNaughtySmellNice This Holiday Season

In Honor Of Its #LiveNaughtySmellNice Campaign and Latest Holiday-Scented Collection, Febreze Is Encouraging Families To Quit Worrying About Making Their Celebrations Perfect And Embrace Living Naughty During the Holidays

Wednesday, November 1, 2017 9:00 am EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"The Febreze family is so excited to partner with the team behind ‘A Bad Moms Christmas’ and celebrate the premiere of this hilarious movie"

CINCINNATI--(BUSINESS WIRE)--The holidays are upon us and with all of the celebrations and festivities, comes the pressure to make the holidays magical. In continuation of their recently-launched #LiveNaughtySmellNice campaign, Febreze is encouraging folks to stop stressing about making their celebrations picturesque, embrace the imperfections and take a walk on the naughty side this holiday season — because with Febreze, they’ll always land on the nice list (or at least smell like they are).

And speaking of living naughty, everyone's favorite group of "bad moms" are back for the holidays! Febreze is proud to partner with STXfilms’ new comedy “A Bad Moms Christmas” which follows the hilarious antics of three under-appreciated and over-burdened women as they rebel against the challenges and expectations of the Super Bowl for moms: Christmas. At the Los Angeles world premiere of the film held on October 30th, for the first time ever, Febreze scented the red carpet with their festive-smelling, odor-eliminating products: so luckily Febreze kept things smelling nice, while any and all “Bad Moms” embraced their inner naughty.

“The Febreze family is so excited to partner with the team behind ‘A Bad Moms Christmas’ and celebrate the premiere of this hilarious movie,” said Mandy Ciccarella, Febreze Communications Manager. “As the brand that’s encouraging folks to #LiveNaughtySmellNice this holiday season, we couldn’t envision a more wonderful collaboration. No one knows how to ‘live naughty’ better than the moms in this movie – and with our holiday collection of scents, Febreze is happy to help them ‘smell nice’ while doing so.”

The aromatic evening began at the movie’s premiere at Regency Village Theatre in Los Angeles where guests, including the cast of the film, walked down the first-ever Febreze-scented red carpet. Little Things.com host, “Truth Bomb Mom” Kristina Kuzmic, served as Febreze’s “mama on the mic.” Kuzmic was able to catch up with premiere attendees and got the scoop on who is on n the naughty or nice lists, favorite holiday smells and some of their best parenting tips. Footage of Kristina’s interviews can be found here.

Following the premiere, the fun continued with an after party at Baltaire in Los Angeles where Febreze treated guests to a holiday-themed dessert bar reflective of the scents in the brand’s holiday collection. Febreze also highlighted their odor-eliminating benefits at one of the smelliest places at any party: the bathroom!

Luckily, Febreze’s holiday collection isn’t just for Hollywood’s elite. A full line of limited-edition holiday scents can be found online and in stores nationwide in Fresh Pressed Apple, Fresh Twist Cranberry, Fresh Cut Pine and Fresh Fall Pumpkin to keep homes fresh and festive all season long.

With proprietary malodor elimination technologies, Febreze products have the ability to truly eliminate odors and replace them with a light, fresh holiday scent. Consumers can go to Febreze.com for more information about Febreze products. The brand is also encouraging folks to share how they plan to #LiveNaughtySmellNice this holiday season on Facebook, Twitter and Instagram.

About Febreze®

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air.

Febreze® boasts a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market. Fresh air is an essential and basic human right, and that the air we breathe can give us “fresh starts.”

About A Bad Moms Christmas

A Bad Moms Christmas follows three under-appreciated and over-burdened women - played by Kristen Bell, Mila Kunis and Kathryn Hahn - as they rebel against the challenges and expectations of the Super Bowl for moms: Christmas. And if creating a more perfect holiday for their families wasn’t hard enough, they have to do all of that while hosting and entertaining their own mothers. By the end of the journey, moms will redefine how to make the holidays special for all and discover a closer relationship with their mother.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

About STXfilms

STXfilms is a division of STX Entertainment, a global next-generation media company whose mission is to unlock the value of the direct connection stars have with their fans through the development, financing, production, marketing and distribution of film, television, VR, digital video, music and live entertainment content. It is the industry leader in transforming beyond traditional platform-driven content to creating talent-driven enterprises.

The company is led by accomplished businessman Robert Simonds and was co-founded by Bill McGlashan, managing partner of the leading global private investment firm TPG. Other investors include Hony Capital, a leading private equity firm in China; PCCW, Southeast Asia’s largest Internet and cable services provider; Tencent Holdings, China’s leading provider of online products and services; Dominic Ng, Chairman of East West Bank; DNS Capital (representing the business interests of Gigi Pritzker and her immediate family); and Beau Wrigley, former Chairman and CEO of the Wm. Wrigley Jr. Company, among others. With these strategic relationships, the company is uniquely positioned to maximize the impact of content worldwide, with direct passage into the China market.

For more information, please visit https://stxentertainment.com/

Contact:

MEDIA:
Citizen Relations
Becky Harding (US), 212-613-4914
rebecca.harding@citizenrelations.com