News Release

Febreze ONE Makes Its National Television Debut Showing Consumers That They No Longer Have to Run from Overwhelming Air Fresheners

A first of its kind product with no aerosols, no dyes and no heavy perfumes, Febreze ONE fabric and air freshener enables users to “spray and stay”

Monday, October 30, 2017 9:00 am EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"We’re so excited to add Febreze ONE to our product lineup"

CINCINNATI--(BUSINESS WIRE)--Following a limited launch at select retailers earlier this year, Febreze ONE fabric and air freshener is now available on thousands of additional retailer shelves. Today, to celebrate the national television debut of this unique two-in-one offering from Febreze, Grey New York has released a commercial that takes a humorous, disruptive look at the lengths some people go to in order to avoid the overwhelming harsh sprays and scents that can be associated with air fresheners.

The advertisement, entitled “Run,” is targeted at those who don’t typically reach for air fresheners while shopping for home cleaning solutions either due to unfavorable past experiences with lower-quality products or because of a desire to avoid items with harsh chemicals and heavy perfumes. But let’s face it, anyone can find themselves (and their homes) in stinky situations on a daily basis. And now, Febreze ONE offers consumers a product with no aerosols, no dyes and no heavy perfumes – so even the most sensitive sniffers can breathe happy.

“The scent and overpowering sprays of some air fresheners can be so overwhelming that not only can they send folks running for the door – but they can also make the ‘smell situation’ so much worse,” said Guerin McClure, Associate Brand Director, North America and Global Air Care at Procter & Gamble. “With ‘Run,’ we’re light-heartedly addressing the ‘fight or flight’ response that consumers can have while highlighting how Febreze ONE lets users ‘spray and stay.”

Containing Febreze’s OdorClear™ technology, Febreze ONE has the same odor elimination power as other Febreze products, with specific attributes including:

  • A unique two-in-one formula that gently cleans away odors in the air and on fabrics
  • Nature-inspired, single-note scents in Mandarin, Orchid and Bamboo
  • Flairosol sprayer technology to produce an ultra-fine mist without the use of aerosols, leaving behind nothing but a light, simple freshness
  • First and only air freshener spray that provides a light mist in a refillable package

“We’re so excited to add Febreze ONE to our product lineup,” said Martin Hettich, Vice President Home Care North America & Brand Franchise Leader Global Air Care at Procter & Gamble. “Odor problems impact every household and we wanted to provide a simpler, lighter, fresher way to clear the air that even the biggest ‘scent skeptic’ – someone who runs away from heavy sprays, perfumes and cheap air fresheners – could use and enjoy.”

For more information regarding Febreze ONE and other Febreze product offerings, please visit Febreze.com.

To view the “Run” advertisement, please visit: https://www.youtube.com/watch?v=fYjyz7Q8_zI

About Febreze®

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air.

Febreze® boasts a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market. Fresh air is an essential and basic human right, and that the air we breathe can give us “fresh starts.”

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contact:

Media:
Citizen Relations
Becky Harding (US), 212-613-4914
rebecca.harding@citizenrelations.com

Multimedia Files:

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Following a limited launch at select retailers earlier this year, Febreze ONE fabric and air freshener is now available on thousands of additional retailer shelves. To celebrate the national television debut of this unique two-in-one offering from Febreze, Grey New York has released a commercial that takes a humorous, disruptive look at the lengths some people go to in order to avoid the overwhelming harsh sprays and scents that can be associated with air fresheners.
Preview image