P&G Corporate Newsroom

Gillette and Team Captain Kate Upton Assemble All-Star Movember Team to Raise Awareness for Men’s Health Issues

Mo Bros and Sistas Everywhere Are Invited to Join Clay Matthews, Victor Cruz and Many More on Team Gillette for the Ultimate Movember Experience, Complete with Perfectly Styled Mo’s

Wednesday, October 23, 2013 8:45 am EDT

Dateline:

BOSTON

Public Company Information:

NYSE:
PG
"Gillette is the leader in men’s grooming and shaving, so they’re a natural fit. We want men to grow their Mo’s, but we also want them to look good while doing good, and Gillette makes that happen."

BOSTON--(BUSINESS WIRE)--Today, Gillette® [NYSE: PG] proudly kicks off its official partnership with Movember by inviting men and women to join Team Gillette. As part of Team Gillette, they can join a star-studded lineup of Movember supporters, including ultimate Mo Sista Kate Upton as Team Captain, Green Bay Packers linebacker Clay Matthews, New York Giants wide receiver Victor Cruz, New England Patriots wide receiver Danny Amendola, New England Revolution defender Kevin Alston and many more. To up the ante and provide encouragement for anyone growing a Mo this year, Gillette will donate $100 to the Mo Space pages of the first 250 men and women who sign up on Team Gillette. As part of the team, men and women across the country can have the best Movember experience ever and keep Mo’s looking stylish with the Gillette Fusion ProGlide Styler, all while raising funds for men’s health issues.

Movember is the global men’s health charity encouraging men to grow and women to support the Mo (moustache) for the 30 days of November. Through the power of the moustache, funds and awareness are raised for men’s health to combat prostate and testicular cancer. Mo Bros – men growing out their moustaches – and Mo Sistas – the women who support them – can join Team Gillette by signing up at http://moteam.co/team-gillette. Mo Bros start Movember 1 clean-shaven, which is something Gillette knows a bit about. After shaving down, they let their moustaches grow for the 30 days of November, getting friends, family and colleagues to donate to their Mo-growing efforts.

“I’m so excited to be able to participate in this Movember,” said Team Gillette captain Kate Upton. “I know Team Gillette will be rocking some awesome Mo’s by the end of the month, and it couldn’t be for a better cause.”

“As a leading male grooming brand, we’re thrilled to be a major partner of Movember and to help men stay stylish while also raising awareness for important men’s health issues,” added Hooman Shahidi, senior brand manager, North America.

Seeing some killer Mo’s won’t be the only reason for excitement this Movember. Men and women who join Team Gillette will have the chance to win exciting prizes, including tickets and on-the-field experiences at NFL games, one-of-a-kind pieces of Movember art from artists curated by Complex, signed gear from some of their Movember teammates and more. And because a month with a Mo may be a new challenge for many first time Mo-growers, Gillette will be the ultimate “mo-tivator” for all Mo Bros and Sistas by providing Mo styling tips and social media encouragement. Mo Bros can share their progress online at Movember.com or on Twitter and Facebook with the hashtags #Movember and #TeamGillette. Rallied by their celebrity teammates, members of Team Gillette will be joining Movember’s fight against prostate and testicular cancer.

Gillette is not only committed to creating the best Mo-growing experience possible, but also to helping Mo Bros look their best while doing good. When it comes to maintaining their moustache for Movember, the 3-in-1 Fusion ProGlide Styler will help men trim, shave, and edge with ease.

After registering at Movember.com, the first official rule of Movember is to kick off the month with a smooth-shaven face. So, on October 29, Team Gillette’s star roster of Boston-based athletes will participate in a ceremonial shave down event of their own at Gillette Stadium. New England Patriots wide receiver Danny Amendola, New England Revolution defender Kevin Aliston and fellow members from their teams will have their faces shaved completely in preparation for Movember. On November 1, Team Gillette participants across the country can participate in Movember’s official “Shave the Date: Movember 1” events in New York, Chicago, Los Angeles, San Francisco, Houston and Boston, where Mo Bros can start the month off right with a fresh shave, courtesy of Gillette’s Fusion ProGlide Styler.

“Partnering with Gillette this year makes perfect sense,” said Mark Hedstrom, country director at Movember US. “Gillette is the leader in men’s grooming and shaving, so they’re a natural fit. We want men to grow their Mo’s, but we also want them to look good while doing good, and Gillette makes that happen.”

Participating Mo Bros can use the Gillette Fusion ProGlide Styler to not only maintain their Mo’s, but discover the perfect Mo shape that will best complement their style.

About Gillette

For over 110 years, Gillette has delivered the best a man can get - making the lives of over 800 million men around the world better, and more comfortable, through grooming innovation. Demonstrating precision technology and unrivaled product performance, Gillette provides solutions for all of men’s grooming needs. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave prep (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.com, http://www.facebook.com/gillette and follow Gillette on Twitter at @Gillette.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Movember

Movember aims to forever change the face of men's health through the power of the moustache, by raising vital awareness and funds for men's health issues to combat prostate and testicular cancer and mental health challenges. Globally, our programs are focused on awareness and education, living with and beyond cancer, staying mentally healthy, living with and beyond mental illness and research to achieve our vision of an everlasting impact on the face of men’s health. Since 2003, 3 million participants have raised over $446MM for the cause, funding over 570 programs globally, with official Movember campaigns taking place in 21 countries. Movember is fully accredited by the Better Business Bureau, and for the past two years, has been named a Top 100 best NGO by The Global Journal. Movember is a registered 501(c)(3) charity. For more information please visit Movember.com.

Contact:

Gillette
Susan Oguche, 617-463-5756
oguche.so@pg.com
OR
Ketchum
Kristin Sundberg, 646-935-4379
kristin.sundberg@ketchum.com

Multimedia Files:

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Kate Upton, Movember captain for Team Gillette, wants men and women across the country to join her team and have the best Movember experience ever while keeping their Mo's looking stylish with the Gillette Fusion ProGlide Styler. (Photo: Business Wire)
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Movember aims to forever change the face of men's health through the power of the moustache, by raising vital awareness and funds for men's health issues to combat prostate and testicular cancer and mental health challenges. (Graphic: Business Wire)
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