"As a brand ambassador, I am proud to join Gillette in supporting Movember to raise consciousness of an important issue. This is a great example of how your personal style delivers a message and I hope young men across the country elect to participate"
BOSTON--(BUSINESS WIRE)--Gillette® (NYSE: PG), the world’s leading male grooming brand,
recognizes that November is officially Movember, a time when moustaches
– or Mo’s – are front and center all across the U.S., and a month when
the very important issue of men’s health and prostate cancer is in the
spotlight. Therefore, Gillette is proud to support this global
charitable movement by kicking off the eMO’gency Styler Tour, a quest to
help men master their most stylish Mo’s. Making pit stops in New York
City (November 13), Chicago (November 16), and Houston (November 20),
the Mo’ squad will provide complimentary curbside fine tuning and
styling services with the go-to mo’ grooming tool, the Gillette
Fusion ProGlide Styler, a 3-in-1 facial hair styling tool that trims
evenly, shaves closely and edges accurately. Helping to kick off the
tour in New York City will be one of Gillette’s three ‘Masters of
Style,’ André 3000 Benjamin. After exploring the good, the bad and the
ugly of Mo’s across the country, the best Mo’s captured throughout the
eMO’gency Styler Tour will be featured on a massive billboard in early
December overlooking Times Square in New York City.
“Personal style reflects who you are,” said André 3000 Benjamin. “As a
brand ambassador, I am proud to join Gillette in supporting Movember to
raise consciousness of an important issue. This is a great example of
how your personal style delivers a message and I hope young men across
the country elect to participate,” he added.
Once registered at www.Movember.com,
men growing out their Mo’s can check out Gillette’s
Facebook page for the Library of Mo’ Styles, featuring tips and
tricks on which moustache to conquer, as they embark on their month of
Mo’ growth. Once they have selected their moustache of choice, they can
document their progress by creating a time lapse Mo’ Growth video of
their moustache growing journey that they can share with friends. For
each photo uploaded to their time lapse video or on Twitter
during the month of Movember, Gillette will donate one dollar to support
programs run by Movember
and its men’s health partner Prostate
Cancer Foundation (PCF). Gillette’s
Movember team has a goal to make a $50,000 donation, and every photo
submitted by a fan will be one step closer to the target. The most
shareable Mo’ Growth videos as decided by a panel of internal style
judges will also be featured in rotation on the Times Square billboard.
At the end of Movember, guys will be able to take part in one final
Mo’ment of Truth challenge on Gillette’s
Facebook page or Twitter
where they will leave the fate of their Mo’ in the hands of their
friends and fellow fans by uploading their final photo at the end of the
month as they pose the ultimate question: “Style It or Mo’ It Off?” For
every photo submission and ensuing vote, an additional dollar will be
donated to Movember.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in
approximately 75 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
Movember aims to forever change the face of men's health through the
power of the moustache, by raising awareness and funds for prostate and
testicular cancer initiatives. Since 2003, more than 1.9 million
participants have raised over $299MM for the cause, with official
Movember campaigns taking place in 21 countries. For more information
please visit www.Movember.com.
Movember is a registered 501(c)(3) charity.
About Prostate Cancer Foundation (PCF)
The Prostate Cancer Foundation (PCF) is the world’s leading
philanthropic organization funding and accelerating research. Founded in
1993, PCF has raised more than $479 million and provided funding to over
1,600 research projects at nearly 200 institutions in 15 countries
around the world. PCF advocates for greater awareness of prostate cancer
and more efficient investment of governmental research funds supporting
transformational cancer research. Our efforts have helped produce a
20-fold increase in government funding for prostate cancer. more
information about PCF can be found at www.pcf.org.