News Release

Good Housekeeping Institute Study Proves Olay Outperforms 10 Top Prestige Creams

Olay Regenerist Micro-Sculpting Cream, at $25, Shatters the Competition, Even the $440 Cream

Thursday, April 13, 2017 10:10 am EDT



Public Company Information:

"Women are frustrated with spending too much money at department and specialty stores on skin care products that aren’t working"

CINCINNATI--(BUSINESS WIRE)--An independent test by the Good Housekeeping Institute showed that Olay Regenerist Micro-Sculpting Cream outperforms 10 top prestige creams, including one with a $440 price tag. Olay, a trusted leader in skincare worldwide, believes that women don’t need to spend prestige prices to achieve younger-looking skin.

The Good Housekeeping Institute’s Beauty Lab conducted clinical and blinded consumer studies, where scientists collected more than 10,000 hydration measurements and Olay rose to the top.

  1. FAST-ACTING: At the three-hour mark, Olay moisturized 400% better than a cream nearly 18 times its price and beat all other products tested.
  2. LONG-LASTING HYDRATION: Olay increased moisture by 50% on average over a 24-hour period.
  3. LIGHTWEIGHT TEXTURE: In blind comparisons, consumers preferred Olay 80% of the time over expensive creams, reporting that it felt "rich" without being heavy.
  4. FIRMING & PLUMPING INGREDIENTS: Formulated with powerhouse ingredients like niacinamide and hyaluronic acid, Olay improved skin's texture by 10% in four weeks.*

These newest findings underpin Olay’s commitment to bringing visible anti-aging results to women without premium prices. This is more significant today than ever before, as recent Olay study with 155,000 women showed that 80% of skin’s anti-aging destiny is within women’s control and not related to genes. Instead of spending hundreds of dollars on prestige creams that over-promise and under-deliver, women can now turn to Olay for the best possible skin care, at a fraction of the cost.

“Women are frustrated with spending too much money at department and specialty stores on skin care products that aren’t working,” says Stephanie Robertson, Olay Brand Director. “Olay creates products that help women achieve visibly beautiful and healthy skin. With Olay Regenerist Micro-Sculpting Cream, we’re proud to do it all for less than $30 a jar.”

New Olay Regenerist, along with re-engineered Luminous and Total Effects products are available at local retailers nationwide.

About Olay

Olay is a worldwide leader in skin care and has been trusted by women for over 60 years. Olay continues to hold to the philosophy it was founded on: to maintain a deep understanding of women’s changing needs and to combine products that fit their needs with the latest advances in skin care technology. The end result—superior product performance women have come to expect from Olay. It brings healthy, beautiful skin to more than 80 million women on five continents.

About Good Housekeeping

Celebrating 131 years, Good Housekeeping ( is a leading lifestyle media brand inspiring a monthly audience of 30+ million readers to discover genius innovations, delicious ideas, style-savvy trends, compelling news and best-in-class products for their homes, families and themselves. The Good Housekeeping Institute’s state-of-the-art labs combined with Good Housekeeping’s seasoned editorial talent is unparalleled. Staffed by top engineers, scientists and technology experts, the GH Institute tests and evaluates thousands of products each year for the magazine, website and for the Good Housekeeping Seal and the Green Good Housekeeping Seal, which are among the most recognized and trusted consumer icons in the world today. Good Housekeeping, which also has five international editions, is published by Hearst Magazines, a unit of Hearst, one of the nation’s largest diversified media, information and services companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation, and reaches 79.5 million readers and 68 million unique site visitors each month (comScore).

* Based on a 4-week clinical study by the Good Housekeeping Institute-February 2016.


Procter & Gamble
Kate DiCarlo, 513-983-7166
DeVries Global
Kacie Friedman, 212-546-8658


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Olay beat 10 of the top prestige creams (Photo: Business Wire)
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