"With the help of La Santa Cecilia, we are excited to refresh and transform Enrique’s Laundromat into a space where the community can have a joyful laundry experience."
CINCINNATI--(BUSINESS WIRE)--Gain flings! and GRAMMY® Award winning band La Santa Cecilia continue to
delight consumers with unexpected moments of joy through their “Music To
Your Nose” collaboration—this time by making over a local, family-owned
Laundromat in Los Angeles.
The Los Lavaderos Laundromat, located at 954 North Virgil Avenue,
has been a staple in the community since owner Enrique del Rivero and
his family opened it more than twenty years ago. The Laundromat makeover
done by Gain flings! included a thorough cleaning and a fresh and
exciting paint scheme; new, comfortable furniture; charging stations for
patrons’ electronics; listening stations for patrons to plug in and
listen to their own music; and a repainting of the Laundromat’s logo by
a local mural artist, Alexandra Banger.
“I have seen this community grow over the years, and I am very happy
that Gain is helping me bring joy to my patrons through this much needed
makeover of my Laundromat,” said del Rivero. “People will be so
surprised when they see the changes; I know it will bring a smile to
“We understand that for many people, laundry can be a tedious chore –
especially for those who have to do it outside of the comfort of their
homes,” said Diana Bañuelos, P&G Brand Manager for Gain. “With the help
of La Santa Cecilia, we are excited to refresh and transform Enrique’s
Laundromat into a space where the community can have a joyful laundry
To mark the unveiling of the freshly renovated Laundromat, GRAMMY® Award
winning band La Santa Cecilia will host a special performance for the
community at Los Lavaderos on Friday, May 2 starting at 4 p.m.
“We are very excited to continue on our ‘Music To Your Nose’ journey
with Gain flings!, and this project in particular is close to our
hearts, as we call Los Angeles our home,” said La Santa Cecilia lead
vocalist, La Marisoul. “The local community has supported our musical
journey all along, and we are very happy to be able to give something
This celebration in Los Angeles is a continuation of the band’s
partnership with Gain to bring fans a joyful experience through the
“Music To Your Nose” campaign for Gain flings!, the newly launched
single-use laundry pacs that are proven to be music to your nose. The
collaboration kicked off in Miami when the band performed at the “Music
To Your Nose: Best Smelling Concert” at Hispanicize 2014, sponsored by
La Santa Cecilia is also creating exclusive content by turning consumer
reviews and comments into song, which are being shared on brand’s Gain
Latino page on Twitter. Fans can follow the band’s journey and join the
conversation on Twitter through @GainLatino, @Gain and @LaSantaCecilia,
using the hashtag #musicaparatunariz and #musictoyournose as well as on
Instagram through @Gainlaundry.
Gain launched new Gain flings!, the best Gain ever, earlier this year.
The new single-use laundry pacs not only deliver better cleaning versus
Gain liquid detergent with added Oxi Boost and malodor removal power of
Febreze, but provide consumers with the best Gain scent experience yet.
In fact, a Gain commissioned study, conducted by scent expert Dr. Alan
Hirsch and Innerscope Research, proved that the scent of Gain flings!
can give you more joy than listening to your favorite music, and it can
also make listening to your favorite music more enjoyable.
About Gain® Gain detergent is currently available at drug,
grocery and mass stores. With detergents and fabric softeners, dryer
sheets, dish washing liquids, scent boosters, dryer bars and more, Gain
will fill every room in your home with scents that are music to your
nose. For more Gain laundry fun visit yoamoagain.com,
or follow Gain Laundry on Facebook
About Procter & Gamble P&G serves approximately
4.8 billion people around the world with its brands. The Company has one
of the strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®,
Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®,
Vicks®, Wella® and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.
About La Santa Cecilia La Santa Cecilia consists of
accordionist and requintero Jose "Pepe" Carlos, bassist Alex Bendana,
percussionist Miguel Ramirez, and lead vocalist La Marisoul, whose
captivating voice sings about love, loss and heartbreak. Their
influences range from Miles Davis to The Beatles, Led Zeppelin to Janis
Joplin and Mercedes Sosa to Ramon Ayala. Their common love of music and
openness to all genres led them to the concept of La Santa Cecilia in
2007 – named after the patron saint of musicians. In 2013, the band
released their major label debut Treinta Dias (30 Days), which featured
a captivating collaboration with fan Elvis Costello on "Losing Game."
Now, just after their GRAMMY® win for Best Latin Rock, Urban or
Alternative Album, the band presents their new album Someday New. The
album features seven new tracks, which include a heartfelt Spanglish
rendition of The Beatles iconic "Strawberry Fields Forever", plus their
new unforgettable Mexican classic "Como Dios Manda"; as well as a fresh
new radio-edit of their single "Monedita" and the full version of their
moving, and militant "ICE – El Hielo."
About Universal Music Group Universal Music Group is the
world's leading music company with wholly owned operations in 60
territories. Its businesses also include Universal Music Publishing
Group, the industry's leading global music publishing operation.
Universal Music Group's record labels include A&M/Octone, Decca, Def Jam
Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records,
Interscope Records, Island Records, Lost Highway Records, Machete Music,
MCA Nashville, Mercury Nashville, Mercury Records, Motown Records,
Polydor Records, Universal Music Latino, Universal Republic and Verve
Music Group as well as a multitude of record labels owned or distributed
by its record company subsidiaries around the world. The Universal Music
Group owns the most extensive catalogue of music in the industry, which
includes the last 100 years of the world's most popular artists and
their recordings. UMG's catalogue is marketed through two distinct
divisions, Universal Music Enterprises (in the U.S.) and Universal
Strategic Marketing (outside the U.S.). Universal Music Group also
includes Global Digital Business, its new media and technologies
division and Bravado, its merchandising company. Universal Music Group
is a unit of Vivendi, a global media and communications company.