"It’s hard to unwind and turn off your mind at the end of the day especially when technology like laptops and smartphones are so readily accessible and easy to use in bed"
CINCINNATI--(BUSINESS WIRE)--Procter & Gamble (NYSE:PG) is supporting the National Sleep Foundation’s
Sleep Awareness WeekTM 2014 with the launch of its newest
fabric care regimen, the Sweet Dreams Collection. The line of products
is formulated with ingredients to clean, soften and freshen all your
bedtime fabrics, from your linens to your pajamas, helping to create an
ideal sleep environment so that consumers can relax in order to fall
asleep. The regimen, all of which are official products of the National
Sleep Foundation, includes: Tide® plus A touch of Downy™
Sweet Dreams™, Downy® UNSTOPABLES® Dreams™, Downy
Infusions® Sweet Dreams™ and Bounce® Sweet Dreams™.
In today’s 24/7 world, people are often going right up until they have
to get to bed—leaving them unable to turn off their minds. In fact,
according to the National Sleep Foundation (NSF), 41 percent of
Americans report having problems with tossing and turning at least a few
nights a week.1 P&G is partnering with two such sufferers,
celebrity physician and wellness expert, Dr. Ian Smith, as well as
lifestyle expert and busy mom, Jeannette Kaplun. Both can personally
attest to this issue as well as how great sleep can actually start in
the laundry room with the use of the Sweet Dreams Collection on bedtime
“It’s hard to unwind and turn off your mind at the end of the day
especially when technology like laptops and smartphones are so readily
accessible and easy to use in bed,” said Dr. Smith. “In fact, the use of
electronics before bedtime is one of the biggest issues doctors notice
in patients who struggle to relax in order to fall asleep. That’s why I
recommend patients start with simple solutions I’ve tried myself like
turning off electronics at least 30 minutes before bedtime and creating
an ideal sleep environment including washing linens and pajamas in the
Sweet Dreams Collection.”
Often people jump to drastic measures to help with their sleep issues.
However, according to a survey conducted by Healthcare Research &
Analytics (HRA), 100 percent of doctors agree that an appropriate
sleeping environment is critical to aid a person’s ability to relax so
they can fall asleep.2 What’s more is that half of physicians
would recommend their patients use clean, lavender scented bedtime
fabrics as a way to help them relax so they can fall asleep.3
With the launch of the Sweet Dreams Collection, everyone has the
opportunity to create an ideal sleep environment so they can tuck in and
“Tuck In. Turn Off.” Pledge
With Daylight Saving Time approaching and an extra hour of sunlight
ahead, many may experience increased trouble falling asleep. This is all
the more reason for people to begin their bedtime routines in the
laundry room and to take the “Tuck In. Turn Off.” Pledge.
Many people are aware of the benefits of sleep, but with a variety of
distractions, it can be difficult for people to relax in order for them
to fall asleep. In fact, a recent HRA survey found that, 57 percent of
doctors reported one of their patients’ biggest hindrances to falling
asleep is engaging in electronics such as phones, computers, iPads and
television too close to bedtime.4 The “Tuck In. Turn Off.”
Pledge aims to combat this by encouraging people to turn off their
technology at least 30 minutes before bedtime and tuck in to clean
fabrics infused with the soothing scent and softness of the Sweet Dreams
Collection. The pledge can be taken online by visiting www.TuckInTurnOff.com.
“Tuck In. Turn Off.” Tour
The Sweet Dreams Collection is joining forces with Dr. Ian Smith and
Jeannette Kaplun to transform high-trafficked areas from coast to coast.
Attendees will receive tips on how to relax so they can fall asleep
including how to create a relaxing sleep environment with the Sweet
On Tuesday, February 25th the Sweet Dreams Collection will
help New York City–the ‘city that never sleeps’– tuck in for the night,
in Grand Central’s Vanderbilt Hall, between 9am and 6pm EST. Experts,
including Dr. Ian Smith, will stop by to talk about the Sweet Dreams
Collection benefits, interact with attendees and introduce them the
“Tuck In. Turn Off.” Pledge.
On Friday, March 7th the “Tuck in. Turn Off.” Tour will
travel to Los Angeles to put the ‘city of dreams’ to bed. The west coast
“Tuck In. Turn Off.” event will take place between 9am and 6pm PST at
The Grove. Similar to the New York event, experts will be on hand to
discuss how to create a relaxing sleep environment with the Sweet Dreams
The Sweet Dreams Collection
Tide® plus A touch of Downy™ Sweet Dreams™: Perfect for
sheets, pajamas, and other nighttime fabrics, Tide works to clean
fabrics from things you can see, like dirt—to things you can't see,
Tide plus A touch of Downy Sweet Dreams is available nation-wide
for a suggested retail price of $13.99 for a 48-load bottle.
Pricing is at the sole discretion of the retailer.
Downy® UNSTOPABLES® Dreams™: An in-wash scent
booster that allows consumers to control the amount of lavender scent
added to each laundry load. The relaxing lavender scent will last 12
weeks in storage ensuring your bedtime fabrics can always be ready for
Downy UNSTOPABLES Sweet Dreams is available nation-wide for a
suggested retail price of $6.99. Pricing is at the sole discretion
of the retailer.
Downy Infusions® Sweet Dreams™: SilkTouch™ infuses fabrics
with a silky softness that makes your everyday fabrics (and you) feel
Downy Infusions Sweet Dreams is available nation-wide for a
suggested retail price of $4.99-$5.99 for 40 loads. Pricing is at
the sole discretion of the retailer.
Bounce® Sweet Dreams™: Small but mighty— just toss one
dryer sheet in the dryer to soften, freshen, control static, and help
repel lint and hair on bedtime fabrics.
Bounce Sweet Dreams is available nation-wide for a suggested
retail price of $4.89-5.99 for a 150-count box. Pricing is at the
sole discretion of the retailer.
For over 65 years, Tide® has been caring for the clothes of American
families and helping to provide the everyday miracle of clean clothing.
To meet consumers' diverse laundry needs, Tide offers its cleaning in a
variety of products including Tide Pods®, Tide Total Care, Tide with
Febreze Freshness, Tide Coldwater, Tide with a Touch of Downy, Tide
VIVID White + Bright, Tide Boost, Tide High Efficiency and 2X Ultra Tide
Liquid. For consumers' on-the-go stain removal needs, Tide to Go helps
remove fresh food and drink stains on the spot. Visit www.tide.com
for helpful product information, practical tips on laundry care, special
offers and promotions and more. You can become a fan on Facebook at www.facebook.com/Tide.
Downy® offers a line of advanced fabric care conditioning
products that helps keep clothes feeling soft and smelling fresh.
Downy’s family of liquid fabric softener includes: Ultra Downy, Downy
with Febreze® Fresh Scent, Downy Unstopables™ and Downy
Infusions®. Downy also offers a variety of dryer sheets. For more
information, please visit www.Downy.com.
Bounce® dryer sheets add softness and static reduction to
fabrics in the dryer along with a wonderful fresh scent. Bounce dryer
sheets are available in a variety of great scents: Fresh Linen, Outdoor
Fresh Scent™, Spring Fresh, and Fresh Lavender. Bounce offerings also
include Bounce with Febreze® Fresh Scent, non-scented Bounce
Free™, Bounce Awakenings™, the Bounce Dryer Bar™ and the Bounce Free
Dryer Bar™. The Bounce Dryer Bar™ and Bounce Free Dryer Bar™ provide
freshness, softness and static control for about two or four months,
depending on the size of the bar, frequency of use and dryer settings.
For more information, visit www.BounceFresh.com.
About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Ace®, Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®,
Crest®, Dawn®, Downy®, Duracell®,
Fairy®, Febreze®, Fusion®, Gain®,
Gillette®, Head & Shoulders®, Iams®,
Lenor®, Mach3®, Olay®, Oral-B®,
Pampers®, Pantene®, Prestobarba®, SK-II®,
Tide®, Vicks®, Wella®, and Whisper®.
The P&G community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
About the National Sleep Foundation
The National Sleep Foundation is dedicated to improving health and
well-being through sleep education and advocacy. It is well-known for
its annual Sleep in America® poll. The Foundation is a charitable,
educational and scientific not-for-profit organization located in
Washington, DC. Its membership includes researchers and clinicians
focused on sleep medicine, health professionals, patients, families
affected by drowsy driving and more than 900 healthcare facilities. www.sleepfoundation.org.