"We are excited to bring these two iconic brands together, giving guys a double dose of confidence by not having to worry about flakes and having the handsome scent of Old Spice"
CINCINNATI--(BUSINESS WIRE)--Head & Shoulders®, the official shampoo of Major League Baseball (MLB),
today announced that All-Star pitcher C.J. Wilson of the Los Angeles
Angels of Anaheim is the newest athlete to join the brand’s “Mane Man”
ambassador team, a roster that includes Troy Polamalu and Brett Keisel
of the Pittsburgh Steelers, and Olympian Michael Phelps.
With incredible talent on the mound, a diverse portfolio of hobbies
including one of the most popular Twitter accounts in baseball (@str8edgeracer),
and not to mention, great looking hair, C.J. was an ideal choice for
Head & Shoulders as the brand marks its third year as Major League
Baseball’s official shampoo. “Head & Shoulders is an iconic brand that I
trust to take care of my hair and scalp so I can concentrate 100 percent
on and off the mound,” said Wilson.
During an event in New Orleans surrounding Super Bowl XLVII on
Wednesday, Keisel passed the baton – or shampoo bottle – to Wilson,
marking the handoff from football season to baseball season.
Representing the brand throughout the 2013 MLB season, C.J. is declaring
it’s the Season of the Whiff as he introduces guys to Head &
Shoulders’ latest product in its “for men” portfolio – new Head &
Shoulders with the handsome scent of Old Spice.
“We are excited to bring these two iconic brands together, giving guys a
double dose of confidence by not having to worry about flakes and
having the handsome scent of Old Spice,” said Michael Sabbia, Brand
Manager for Head & Shoulders, North America, Procter & Gamble. “Having a
guy like C.J., who shows confidence both on and off the field, is a
great way to bring scalp and hair care to the forefront for guys
C.J. will be featured in an exciting and integrated campaign that will
include traditional advertising, public relations, in-store displays at
major retailers and a consumer engagement movement set to launch in
March of 2013.
With over 50 years of proven technology and success, Head & Shoulders is
a trusted daily grooming staple of professional athletes as the official
shampoo of MLB and the National Football League. To learn more about
Head & Shoulders and how to achieve great looking hair like C.J. Wilson,
visit the Head & Shoulders for Men Facebook fan page at https://www.facebook.com/HeadandShouldersForMen.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help empowers men and women around the
world to look and feel better than they ever thought possible. With 11
billion dollar brands and products available in over 130 countries,
P&G’s beauty and grooming products delivered sales of over $38 billion
in fiscal year 2010/11, making it one of the world’s largest beauty and
grooming companies. P&G Beauty & Grooming offers trusted brands with
leading technology to meet the full complement of beauty and grooming
needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover
Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian
Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice
’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun®,
Crest®, Oral B®, Always®, Tampax® and a leading Prestige Fragrance
division that spans from point of market entry consumers to high end
luxury with global brands such as Hugo Boss®, Lacoste®, and Christina
Aguilera®. Please visit http://www.pg.com
for the latest news and in-depth information about P&G (NYSE: PG) and
About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties
(MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing
and protection. Major League Baseball Properties is responsible for
managing consumer licensing activities, developing national advertising
campaigns, cultivating sponsorship opportunities with major consumer
brands and corporations, growing the game and the business of baseball
outside the United States and creating national marketing programs in
conjunction with Clubs, broadcast rights holders and national sponsors.
MLBP also operates a full-service video and audio production unit (Major
League Baseball Productions), a publishing division and stock photo
licensing agency, and manages logistics for the All-Star Game and World
Series as well as all other special events. For more information on
Major League Baseball, log on to www.MLB.com.
Head & Shoulders and Pittsburgh Steelers Brett Keisel reveal L.A. Angels pitcher C.J. Wilson as new "Mane Man" during a media event at famed Pat O'Briens surrounding Super Bowl XLVII , on Wednesday, Jan. 30, 2013 in New Orleans, LA. (Photo by Cheryl Gerber/Invision for Head & Shoulders/AP Images)
Head & Shoulders new "Mane Man" L.A. Angels pitcher C.J. Wilson and Pittsburgh Steelers Brett Keisel celebrated the launch of new Head & Shoulders with Old Spice by throwing Mardi Gras beads on Bourbon Street from the balcony of famed Pat O'Brien's surrounding Super Bowl XLVII on Wednesday, Jan. 30, 2013 in New Orleans, LA. (Photo by Cheryl Gerber/Invision for Head & Shoulders/AP Images)
Pittsburgh Steelers Brett "Da Beard" Keisel took a "whiff" of new Head & Shoulders "Mane Man'' L.A. Angels pitcher C.J. Wilson's hair during a media event surrounding Super Bowl XLVII, as the brand launches new Head & Shoulders with the scent of Old Spice, on Wednesday, Jan. 30, 2013 in New Orleans, LA. (Photo by Cheryl Gerber/Invision for Head & Shoulders/AP Images)