News Release

Iams SO GOOD! Celebrates Real Love at Canada’s First Dog Concert

Concert entertains people and pups at the launch of new Iams SO GOOD!

Wednesday, June 12, 2013 12:13 pm EDT



TORONTO--(BUSINESS WIRE)--On June 8, 2013, Iams celebrated the real love between people and pets at Canada’s first ever concert for dogs by Iams to launch its new Iams SO GOOD! dog food. Hosted at Echo Beach in Toronto, The Iams SO GOOD! Doggie Jam was designed to be enjoyed by everyone in the family and appeal to unique canine senses. A 43-piece classical orchestra delighted pets and owners with a line-up of “dog” inspired music including "Hound Dog," "Cruella de Vil" and "Who Let the Dogs Out?"

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For more information on the pet concert or new Iams SO GOOD! pet food please

About Procter & Gamble:

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.


Citizen Optimum PR (For Procter & Gamble)
Nicole Brightling, 416-934-8099
C: 647-680-8575

Multimedia Files:

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A dog and pet lover celebrate real love at the Iams SO GOOD! Doggie Jam on June 8 in Toronto (Photo: Business Wire)
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The Toronto Concert Orchestra, a 43-piece classical orchestra, performs "Hound Dog" at the first ever concert for dogs by Iams in Canada, the Iams SO GOOD! Doggie Jam, held on June 8 (Photo: Business Wire)
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Iams SO GOOD! Doggie Jam attendee enjoying a 43-piece classical orchestra at the first ever concert for dogs held by Iams, in Toronto on June 8 (Photo: Business Wire)
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