"I love wild flavor, awesome cities and fast cars! And I don’t let my frequent heartburn stop me from enjoying every spicy, cheesy, sizzling experience America serves up"
CINCINNATI--(BUSINESS WIRE)--Frequent heartburn sufferer and America’s favorite comedian Larry the
Cable Guy is pulling into the most famous track in the country this
weekend and, over the next three months, will be making his way to
flavor-packed cities and sporting events across the country. Larry is
traveling across America introducing people to the first flavor-coated
24-hour heartburn pill, new Prilosec OTC Wildberry, and is kicking
things off at the Talladega Superspeedway on October 7, 2012 from 9:00
AM to 1:00 PM.
Attendees will be able to celebrate wild American flavors with Larry and
learn more about how to block the acid that causes frequent heartburn as
he introduces new Prilosec OTC Wildberry.* Larry will also encourage
fans to enter the Wild American Flavor Sweepstakes for the chance to win
a prize pack so incredible, it will have the winner waving the checkered
flag and victory dancing across the living room.
“I love wild flavor, awesome cities and fast cars! And I don’t let my
frequent heartburn stop me from enjoying every spicy, cheesy, sizzling
experience America serves up,” said Larry the Cable Guy. “That’s why I
love new Prilosec OTC Wildberry – it gives me the same frequent
heartburn relief as Prilosec OTC, but now with a fancy coating that
gives you a burst of wildberry flavor*. Now I can enjoy all the flavors
this great land of ours has to offer!”
Fans across the country will be able to keep up with Larry’s travels by
and viewing a new video series created by Yardbarker, the largest
content and advertising network of independent sports properties on the
web. Don’t be surprised if the camera catches Larry hanging out with
Alabama’s best fiddler or sharing a deep fried dish of southern goodness
with the country’s most flavorful tailgaters.
Fans have the opportunity to embark on once-in-a-lifetime flavor
adventure of their own by entering the Wild American Flavor Sweepstakes.
From now until January 7, 2013, enter at www.WildberryFlavor.com
for a chance to win trips to three of America’s most flavorful cities,
with three of the country’s biggest sporting events, courtesy of new
Prilosec OTC Wildberry. One prize pack winner will be chosen at random
to receive the prize pack, including tickets to the big football game in
New Orleans (February 3, 2013), the first big auto race of the year in
Daytona Beach (February 24, 2013) and the basketball championship game
in Atlanta (April 8, 2013), travel and accommodations (a two-night hotel
stay and air transportation for each destination), and one $5,000 check
to be used in any of these flavorful cities.
*It’s possible while taking Prilosec OTC®. Use as directed for 14 days
to treat frequent heartburn. Do not take for more than 14 days or more
often than every 4 months unless directed by a doctor. Not for immediate
Official Sweepstakes Rules
To view the official rules, visit WildberryFlavor.com.
About NEW PRILOSEC OTC WILDBERRY
NEW PRILOSEC OTC WILDBERRY® is the new flavor-coated version of PRILOSEC
OTC, the #1 Doctor recommended† and #1 Pharmacist recommended
OTC acid reducer‡ for the treatment of frequent heartburn.
PRILOSEC OTC is the #1 selling OTC heartburn medicine* on the market,
and now with one flavorful pill each morning, you can get 24 hours of
zero heartburn.*For more information about PRILOSEC OTC WILDBERRY, visit www.prilosecotc.com.
PRILOSEC OTC WILDBERRY is available over-the-counter through an alliance
between P&G and AstraZeneca.
† Source Healthcare Analytics: OTC Acid Reducer Category, through June
‡ Based on Pharmacy Times 2012 Survey.
* P&G calculation based in part on dollars sold reported by The Nielsen
Company in the US market for the Stomach Remedies Category for the 12
month period ending the week of January 14, 2012.
About Procter & Gamble
P&G serves approximately 4.4 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in about
80 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
Yardbarker is the largest content and advertising network of independent
sports properties on the web, reaching 22 million unique users monthly.
The network is composed of 1,000+ highly regarded writers from national
sites like Baseball Prospectus, Larry Brown Sports and RealGM to
hundreds of team-specific blogs across the NFL, NBA, NHL, MLB and NCAA.