P&G Corporate Newsroom

Larry the Cable Guy Rolls into Talladega as Part of the Wild American Flavor Tour to Check out Local Flavors and Flair

New Prilosec OTC ® Wildberry Gives Fans a Chance at a Once in a Lifetime Prize Pack

Friday, October 5, 2012 8:00 am EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"That’s why I love new Prilosec OTC Wildberry – it gives me the same frequent heartburn relief as Prilosec OTC, but now with a fancy coating that gives you a burst of wildberry flavor*. Now I can enjoy all the flavors this great land of ours has to offer!"

CINCINNATI--(BUSINESS WIRE)--Frequent heartburn sufferer and America’s favorite comedian Larry the Cable Guy is pulling into the most famous track in the country this weekend and, over the next three months, will be making his way to flavor-packed cities and sporting events across the country. Larry is traveling across America introducing people to the first flavor-coated 24-hour heartburn pill, new Prilosec OTC Wildberry, and is kicking things off at the Talladega Superspeedway on October 7, 2012 from 9:00 AM to 1:00 PM.

Attendees will be able to celebrate wild American flavors with Larry and learn more about how to block the acid that causes frequent heartburn as he introduces new Prilosec OTC Wildberry.* Larry will also encourage fans to enter the Wild American Flavor Sweepstakes for the chance to win a prize pack so incredible, it will have the winner waving the checkered flag and victory dancing across the living room.

“I love wild flavor, awesome cities and fast cars! And I don’t let my frequent heartburn stop me from enjoying every spicy, cheesy, sizzling experience America serves up,” said Larry the Cable Guy. “That’s why I love new Prilosec OTC Wildberry – it gives me the same frequent heartburn relief as Prilosec OTC, but now with a fancy coating that gives you a burst of wildberry flavor*. Now I can enjoy all the flavors this great land of ours has to offer!”

Fans across the country will be able to keep up with Larry’s travels by visiting www.WildberryFlavor.com and viewing a new video series created by Yardbarker, the largest content and advertising network of independent sports properties on the web. Don’t be surprised if the camera catches Larry hanging out with Alabama’s best fiddler or sharing a deep fried dish of southern goodness with the country’s most flavorful tailgaters.

Fans have the opportunity to embark on once-in-a-lifetime flavor adventure of their own by entering the Wild American Flavor Sweepstakes.

From now until January 7, 2013, enter at www.WildberryFlavor.com for a chance to win trips to three of America’s most flavorful cities, with three of the country’s biggest sporting events, courtesy of new Prilosec OTC Wildberry. One prize pack winner will be chosen at random to receive the prize pack, including tickets to the big football game in New Orleans (February 3, 2013), the first big auto race of the year in Daytona Beach (February 24, 2013) and the basketball championship game in Atlanta (April 8, 2013), travel and accommodations (a two-night hotel stay and air transportation for each destination), and one $5,000 check to be used in any of these flavorful cities.

*It’s possible while taking Prilosec OTC®. Use as directed for 14 days to treat frequent heartburn. Do not take for more than 14 days or more often than every 4 months unless directed by a doctor. Not for immediate relief.

Official Sweepstakes Rules

To view the official rules, visit WildberryFlavor.com.

About NEW PRILOSEC OTC WILDBERRY

NEW PRILOSEC OTC WILDBERRY® is the new flavor-coated version of PRILOSEC OTC, the #1 Doctor recommended and #1 Pharmacist recommended OTC acid reducer for the treatment of frequent heartburn. PRILOSEC OTC is the #1 selling OTC heartburn medicine* on the market, and now with one flavorful pill each morning, you can get 24 hours of zero heartburn.*For more information about PRILOSEC OTC WILDBERRY, visit www.prilosecotc.com. PRILOSEC OTC WILDBERRY is available over-the-counter through an alliance between P&G and AstraZeneca.

† Source Healthcare Analytics: OTC Acid Reducer Category, through June 2012.

‡ Based on Pharmacy Times 2012 Survey.

* P&G calculation based in part on dollars sold reported by The Nielsen Company in the US market for the Stomach Remedies Category for the 12 month period ending the week of January 14, 2012.

About Procter & Gamble

P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Yardbarker

Yardbarker is the largest content and advertising network of independent sports properties on the web, reaching 22 million unique users monthly. The network is composed of 1,000+ highly regarded writers from national sites like Baseball Prospectus, Larry Brown Sports and RealGM to hundreds of team-specific blogs across the NFL, NBA, NHL, MLB and NCAA.

Contact:

MSLGROUP
Katie Burton, 646-500-7837
Katie.Burton@mslgroup.com