News Release

Mastering the Art of Adulting with Swiffer

Actress and Comedian Abby Elliott Shows How to Nail Adulting in New Video Series

Tuesday, November 28, 2017 9:00 am EST

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"As the original cleaning hack, Swiffer is the fast and easy way to tackle your to-do list and nail the Art of Adulting!"

CINCINNATI--(BUSINESS WIRE)--Whether you are moving into a new home, adopting your first pet or figuring out how to create a monthly budget, adulthood is full of milestones big and small. A huge part of becoming an adult is learning how to clean up after yourself – and others – and maybe realizing you actually get excited about having a clean home! To show how nothing cleans a busy – and messy – life like Swiffer, the brand today released two new comedic videos showcasing how to master the Art of Adulting starring actress and comedian Abby Elliott.

“Adulting can be hard! Between my busy filming schedule and taking care of my fur child George, I don’t have much time for cleaning,” said Abby Elliott. “Swiffer is my go-to tool that lets me quickly clean my home and have a great time doing it!”

The new videos showcase common adulting moments most people go through in their own lives – like learning how to upgrade dinner from cold pizza to a meal-planned homemade casserole – while accepting that adulting takes baby steps – or, adult steps – to figure out. Adulting is hard, but Swiffer makes it easy, even if all the time you have is the few minutes you need to let that casserole cool down!

“Since Swiffer debuted 18 years ago, our products have been helping time-crunched families get their homes clean in the time that they have – even if it’s just a few spare minutes,” said Kevin Wenzel, Associate Brand Director, NA Surface Care. “As the original cleaning hack, Swiffer is the fast and easy way to tackle your to-do list and nail the Art of Adulting!”

To celebrate the new videos, Swiffer is also releasing additional digital content including brand new adulting gifs (giphy.com/swifferofficial) and custom iMessage stickers available for free for Apple and Android users. Apple users can download the iMessage stickers via the iTunes Store or emojiTap. Android users can download the Android stickers on emojiTap via the Google Store.

Check out Swiffer’s new videos on their YouTube page at https://youtu.be/GTQ1R2TuS2Y and https://youtu.be/8uGNakIHn1o, and comment with your own adulting moments with the hashtag #AdultingWithSwiffer.

For more information on the Swiffer family of products, please visit swiffer.com, facebook.com/swiffer or youtube.com/swifferusa.

About Swiffer®

In 1999, Swiffer made its debut and soon established itself as both a pioneer in the cleaning systems category and a pop culture icon. Swiffer products have starred on “Saturday Night Live,” have been featured in Hollywood blockbusters and have graced the cover of Rolling Stone. With the support of Swiffer fans around the world, Swiffer has built a family of distinctive products built smarter than traditional cleaning tools. Today, Swiffer® Sweeper, Swiffer® Sweeper Heavy Duty, Swiffer® SweeperVac®, Swiffer® WetJet®, Swiffer® Dusters®, Swiffer® 360° Dusters, Swiffer®Dusters Extender, Swiffer® Dust and Shine and Swiffer® Steamboost® are used in more than 50 million households worldwide and continue to revolutionize the way people clean.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contact:

Citizen Relations
Alyssa Bermudes (US), 213-996-3806
alyssa.bermudes@citizenrelations.com

Multimedia Files:

Preview image
Actress and comedian Abby Elliott busts a move with her Swiffer Sweeper in the kitchen while filming the Art of Adulting with Swiffer video series in Los Angeles in November. Swiffer is the fast and easy way to tackle your adulting tasks so you can always enjoy a clean home! (Photo by Roman Cho/Invision for Swiffer/AP Images)
Preview image
Adulting can be hard, but Swiffer makes it easy! Actress and comedian Abby Elliott relaxes on set while filming the Art of Adulting with Swiffer video series in Los Angeles in November. (Photo by Roman Cho/Invision for Swiffer/AP Images)
Preview image
Actress and comedian Abby Elliott smiles as she conquers #adulting with her Swiffer WetJet while filming the Art of Adulting video series with Swiffer in Los Angeles in November. (Photo by Roman Cho/Invision for Swiffer/AP Images)
Preview image